Dubai Holding Real Estate, one of the emirate’s largest developers, has announced a strategic partnership with UAE-based proptech Huspy to streamline the home financing process for its customers. The collaboration aims to provide buyers of properties from Nakheel, Meraas, and Dubai Properties with a more transparent and guided mortgage experience.
Quick Facts
- Partnership between Huspy and Dubai Holding Real Estate.
- Focuses on integrated, end-to-end mortgage guidance.
- Serves customers of Nakheel, Meraas, and Dubai Properties.
Streamlining the Buyer Journey
This partnership is designed to tackle a common pain point for homebuyers: navigating the complexities of financing. By integrating Huspy’s services, customers will gain early access to mortgage advisory, helping them understand their financing options, prepare for payment milestones, and move towards handover with greater confidence.
The initiative provides buyers with dedicated prequalification support and insights into comparative mortgage rates from various lenders. The collaboration may also offer eligible customers access to preferential mortgage solutions, valuation support, and select fee-related benefits, subject to lender approval.
A Push for Customer Experience
For Dubai Holding Real Estate, the move signals a continued focus on improving the end-user experience within Dubai’s property market. By bringing in a specialized tech partner, the developer aims to add a layer of clarity and efficiency to the final stages of the property buying process.
Khalid Al Malik, Chief Executive Officer of Dubai Holding Real Estate, said, “By partnering with Huspy, we are giving Nakheel, Meraas and Dubai Properties customers clearer access to financing guidance, greater readiness at key milestones and a more seamless path to ownership. This reflects our wider ambition to continue raising the standard of customer experience across Dubai’s real estate sector.”
Integrating Tech and Advisory
Huspy will deploy its technology platform, network of banking partners, and mortgage advisory team to support customers directly. The partnership will be rolled out through branded customer communications, including dedicated landing pages, WhatsApp campaigns, and push notifications, alongside selected on-site advisory services.
Fouad Chemlati, Chief Executive Officer, UAE at Huspy, commented, “Through this partnership, Huspy will bring its technology, bank network and mortgage advisory expertise closer to the customer journey, helping buyers make more informed decisions, save money, and prepare for key milestones with greater confidence. Together, we aim to make home financing simpler, clearer and more accessible for customers of Nakheel, Meraas and Dubai Properties.”
About Huspy
Huspy is a UAE-based proptech company that aims to simplify the entire home buying ecosystem. It offers users a digital platform to find and finance their homes, connecting them with property listings, mortgage options, and expert advisors.
About Dubai Holding Real Estate
Dubai Holding Real Estate is a major real estate developer and manager in Dubai. Its portfolio includes prominent master developments and communities under brands like Nakheel, Meraas, and Dubai Properties.
Source: Zawya
