Yoodle Doodle has officially entered the UAE wellness market, introduced by student entrepreneur Yasmine Farra. The creative venture produces large-scale, A0-sized themed doodle rolls designed to facilitate mindfulness and emotional regulation. Launched in early 2025, the startup bridges the gap between psychological theory and accessible mental health tools, offering a tangible outlet for stress reduction in both educational and domestic settings.
Scientific Integration And Stress Tracking
The venture distinguishes itself by moving beyond traditional retail into the realm of clinical research. Yasmine Farra is currently spearheading a study to quantify the physiological benefits of her designs. The research monitors participants during 30-minute coloring sessions to determine if the activity leads to a measurable decrease in stress levels. To ensure high-fidelity data, the study utilizes WHOOP technology to track real-time physiological markers and stress indicators, aiming to provide a data-backed foundation for art therapy as a wellness tool.
Community Impact And Inclusion
Yoodle Doodle’s mission extends into the social impact sector through a partnership with Jad’s Inclusion, a non-profit vocational and educational center for children with mild special needs. Farra volunteers at the center, facilitating therapeutic coloring sessions using customized doodle rolls. These sessions are designed as a calming practice to assist participants in emotional regulation, demonstrating the startup’s commitment to inclusive mental health support across the UAE community.
Mentorship And Youth Innovation In The UAE
The development of Yoodle Doodle was supported by the Forward-Thinking Mentoring Programme under Arcadia Education. This initiative provides students with one-to-one guidance from senior business leaders, helping them translate academic interests into scalable business models. The success of this venture highlights a growing trend in the UAE startup ecosystem where young innovators are leveraging interdisciplinary skills—combining psychology, technology, and entrepreneurship—to address modern wellness challenges.
About Yoodle Doodle
Yoodle Doodle is a UAE-based creative wellness startup founded by Yasmine Farra. The company specializes in large-format therapeutic coloring rolls designed to promote relaxation and mindfulness. By integrating artistic expression with physiological research and community outreach, Yoodle Doodle aims to make art therapy an accessible tool for mental well-being across various demographics.
Source: Press Release
