Rentify, a prominent fintech and proptech innovator, has announced the launch of Rentify Pay, the UAE’s first rent-native infrastructure layer designed to streamline the entire rental ecosystem. This move marks a significant evolution from the company’s initial “Rent Now, Pay Later” service, introducing a comprehensive, AI-powered platform for tenants, landlords, and property managers. The initiative also aligns with UAE Vision 2031’s goal of establishing the nation as a global leader in quality of life through advanced digital services.
From Pain Point to Backbone
Since its inception, Rentify has provided flexible payment solutions for over 10,000 rental units, benefiting tenants with savings and rewards while offering landlords upfront payments and reduced risk. With the launch of Rentify Pay, the company is expanding its vision from solving a singular payment issue to building the foundational infrastructure for a smarter rental economy.
Rashed Hareb, Co-Founder & CEO of Rentify, explained the shift in strategy. “Rentify began by rethinking how rent is paid. With Rentify Pay, we are rethinking how renting itself is structured. In a market where renting is foundational to everyday life, infrastructure matters. That’s what we are building. Our goal is to transform rent from a manual, fragmented process into a seamless digital system that operates intelligently in the background.”
He added, “Our ambition goes beyond payments. It’s about reshaping how renting works across the UAE giving tenants greater control and value, while providing landlords with certainty, transparency and trust. Rentify Pay marks our evolution from solving a pain point to building the backbone of a smarter rental economy.”
An AI-Powered Solution for a Fragmented System
Rentify Pay aims to fundamentally reimagine the landlord-tenant relationship by using AI automation to remove traditional points of friction. The platform digitizes payments, automates communications, and provides real-time visibility, moving the dynamic from transactional inefficiency to long-term trust.
“Rentify Pay is the result of two years of building at scale and countless conversations with landlords and tenants across the UAE,” said Rajneel Kumar, Co-Founder & COO of Rentify. “The pain points were clear: fragmented payments, limited visibility and unnecessary friction built into a system that should simply work. We chose to build ahead of that curve with Rentify Pay bringing payments, records and real-time visibility into one AI-powered platform.”
Future Roadmap and Market Adoption
Beyond its current capabilities, Rentify plans to introduce future enhancements including the integration of utility payments, deeper automation, unit-linked virtual accounts, and advanced portfolio intelligence for landlords. To encourage adoption, Rentify Pay is being offered free to landlords for the first year.
The platform has launched with key integrations with banks and payment acquirers, creating a scalable ecosystem set for further expansion. The system also delivers tangible value to tenants, who can earn rewards on eligible payments through Rentify’s network of over 200 F&B and retail partners.
About Rentify
Rentify is redefining the rental ecosystem in the UAE with its technology-first, transparent, and user-friendly approach. The platform leverages AI-powered automation, real-time insights, and seamless digital solutions to create a smarter and more efficient experience for landlords and tenants. With key offerings such as automated rent collection, flexible “Rent Now, Pay Later” options, and exclusive rewards, Rentify is simplifying property rental management. Backed by strategic funding, the platform is rapidly growing across Dubai, Abu Dhabi, and Sharjah with a mission to eliminate inefficiencies and foster a trusted rental marketplace.
Source: Zawya
