Metric, the Abu Dhabi-headquartered AI fintech startup, has secured a new round of funding led by A-typical Ventures. The investment will fuel the growth of its flagship product, “Max,” a conversational AI designed to act as a “business co-pilot” and provide real-time financial intelligence to small and medium-sized businesses (SMEs).
The funding round also saw participation from a strong syndicate of regional and global investors, including 500 Global, Hub71, i2i Ventures, Plus VC, Epic Angels, Oqal Angels, and Accelerate Prosperity.
By The Numbers
- Founded: 2022
- Users: 130,000+ Businesses
- Global Reach: 190 Countries
- Training Data: $4.2 Billion in transactional data
Meet Max: The AI Co-Pilot for SME Finance
Metric’s core innovation is Max, described as the world’s first Chief Financial AI (CF-AI). The platform functions as a conversational advisor that analyzes a company’s financial data to deliver clear, actionable insights. Built on a foundation of over $4.2 billion in proprietary transactional data, Max helps business owners understand spending patterns, forecast performance, and identify growth opportunities in plain English and Arabic.
“Metric is solving one of the most urgent challenges for SMEs: turning complex financial data into clear, actionable insights,” said Alina Truhina, Managing Partner at A-typical Ventures. “Their technology doesn’t just help businesses understand their numbers—it helps them accelerate their business growth.”
Scaling Financial Intelligence and Services
The new capital will be used to accelerate product development and broaden the adoption of Max. A key focus will be on scaling pilot programs that offer integrated financing and banking services through the “Metric Universe,” an AI-powered marketplace for financial products. This will allow Metric to evolve from an intelligence platform into a comprehensive financial operating system for SMEs across the GCC and beyond.
About Metric
Founded in 2022 by Meenah Tariq, Omar Parvez Khan, and CTO Dr. Habiba, Metric is an AI-driven financial intelligence platform that empowers founders and small business owners with real-time financial clarity. By aggregating fragmented financial data, Metric delivers digestible dashboards, forecasting tools, and a conversational AI advisor purpose-built for entrepreneurs.
Looking Ahead
Metric is tackling a critical pain point for the SME sector: the lack of accessible and affordable financial expertise. By packaging the capabilities of a CFO into an intuitive AI co-pilot, the company is democratizing financial intelligence. With its expansion into embedded finance, Metric is well-positioned to become a central hub for small businesses managing their financial health and accessing growth capital.
Source: Zawya
