In a strategic move to broaden its support for the Kingdom’s growing entrepreneurial ecosystem, the General Authority for Small and Medium Enterprises (Monsha’at) has officially opened a new office in the Asir region. Located within the headquarters of the Saudi Business Center, the new office aims to bring Monsha’at’s extensive range of services closer to entrepreneurs and SME owners in the area, facilitating their journey and removing procedural hurdles.
A Hub For Comprehensive Business Support
The Asir office will provide an integrated suite of services designed to foster business growth. This includes access to financial and advisory support programs, specialized training and qualification services, and various empowerment and marketing initiatives. Furthermore, the office will serve as a vital link, connecting local enterprises with available investment opportunities on both a domestic and global scale, while also providing full access to Monsha’at’s digital platforms for streamlined operations.
Supporting Asir’s Promising Growth Sectors
This expansion coincides with significant development across the Asir region, which is experiencing rapid growth in its tourism sector, driven by major projects and modern infrastructure. The region is also emerging as a center for high-value agricultural activities, including coffee and fruit production, alongside a burgeoning interest in culture and the arts. Monsha’at aims to act as a key partner in nurturing these promising sectors through its diverse range of initiatives.
Driving The Vision 2030 Agenda
The importance of the new office extends beyond service delivery; it is a key contributor to achieving the objectives of Saudi Vision 2030. By empowering the private sector and increasing the contribution of SMEs to the national GDP, the initiative supports the Kingdom’s goals of economic diversification. This effort is expected to enhance Asir’s role as a prominent economic hub within Saudi Arabia.
Empowering Local Entrepreneurs and Women-Led Businesses
A primary objective of the new office is to reduce procedural challenges for business owners by offering more accessible and effective services, thereby stimulating local investment. A special focus will be placed on empowering women in entrepreneurship through programs specifically designed to support female founders in establishing their ventures, developing their products, and accessing new markets.
About Monsha’at
Monsha’at is the General Authority for Small and Medium Enterprises in Saudi Arabia. It is tasked with organizing, supporting, developing, and sponsoring the SME sector in line with global best practices. Through a network of offices and a wide range of programs, Monsha’at works to increase the productivity of SMEs, boost their contribution to the GDP, and foster a culture of innovation and entrepreneurship across the Kingdom.
Source: Economy Today
