Inception, an Abu Dhabi-based G42 company specializing in AI-powered products, has announced a strategic collaboration with global management consultancy Bain & Company. The partnership aims to deliver enterprise-grade, productized AI solutions to clients worldwide, with an initial focus on the financial services sector.
A Strategic Alliance for Enterprise AI
This collaboration merges Inception’s advanced applied-AI product development capabilities with Bain’s extensive global advisory and business transformation experience. The joint effort is designed to help organizations deploy artificial intelligence safely and at scale. By pairing Inception’s AI products with Bain’s deep industry expertise, the firms will deliver secure and governed AI capabilities that augment human teams, automate manual processes, and generate decision-grade insights across core business functions.
Introducing (In)Alpha for Financial Investors
Among the first solutions to emerge from the partnership is (In)Alpha, an AI-native product designed specifically for financial investors. This platform will leverage the combined strengths of both companies to transform investment workflows, from sourcing and evaluation to opportunity management. The initial focus will be on the investment lifecycle, with plans to expand into broader enterprise applications. The announcement was made as Inception showcased its AI innovations, including (In)Alpha, at GITEX Global 2025.
Chuck Whitten, senior partner and global head of Bain Digital, stated, “(In)Alpha combines Bain’s investor experience, with an AI-native platform built to amplify, not replace, human expertise and accelerate decision-making across the investment lifecycle. Together with Inception, we’re helping investors move faster, govern with confidence, and raise the quality of their decisions.”
Cementing The UAE’s Global AI Leadership
The partnership underscores the UAE’s growing influence as a global hub for AI innovation. Ashish Koshy, CEO of Inception, commented, “Our partnership with Bain & Company reflects the UAE’s emergence as a center of gravity for AI innovation with global relevance. By pairing Bain’s deep investor expertise with Inception’s AI capabilities, we are bringing together two complementary strengths to transform how financial investors source, evaluate, and manage opportunities.”
Dr. Florian Mueller, AIS EMEA Head at Bain & Company, added that the collaboration signals “the region’s next chapter in AI – locally rooted, globally relevant, and responsibly adopted.” This alliance reinforces the capability of the MENA region to produce world-class technology that can be deployed on a global scale.
About Inception
Inception, a G42 company, is the region’s leading innovator of AI-powered domain-specific as well as industry-agnostic products, built on a rich heritage of research and development. Within the G42 ecosystem, Inception functions as the core intelligence layer – transforming data and compute infrastructure into real-world, applied AI solutions. Key products include (In)Sight, (In)Alpha, (In)Procurement, (In)Climate and (In)Health, each designed to empower organizations with AI-driven insights that enable efficiency and innovation.
About Bain & Company
Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future. Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes.
Source: Zawya
