WildyNess, a Tunisian B2B2C traveltech startup, has announced the closing of its first strategic pre-seed funding round for an undisclosed amount. The round was co-led by the Bridging Angels network and the African Diaspora Network. Founded in 2021 by engineers Achraf Aouadi and Rym Bourguiba, the platform connects conscious travellers with authentic local experiences co-created with tourism micro-entrepreneurs.
Proving a New Market Beyond FinTech
The investment marks a significant milestone for the region’s travel tech ecosystem, positioning WildyNess as the first B2C/B2B2C travel marketplace in North Africa to announce a pre-seed fundraising. While local venture capital has been overwhelmingly focused on FinTech, WildyNess has successfully proven a new, high-potential vertical in the sustainable experiences market.
This investor confidence was built on the back of exceptional organic traction. Prior to raising any capital, WildyNess validated its model by generating over $300,000 in sales since its 2022 launch, all with zero paid marketing spend.
A Thesis on Authenticity and Impact
WildyNess operates on the thesis that the future of travel is not in mass-market volume but in authenticity and community impact. The platform’s B2B2C model is designed to empower tourism micro-entrepreneurs and focuses on Community-Based Tourism (CBT).
“This investment validates our thesis: the future of travel is not in volume, but in authenticity and impact,” said Achraf Aouadi, co-founder of WildyNess. “Generating $300,000 in organic sales proves that travellers are desperately seeking real connections, not generic attractions.”
Fueling Regional Expansion
The new capital will be used to fuel the startup’s regional expansion as it exports the Tunisian success story across the MENA region. The company is targeting entry into Algeria, Saudi Arabia, Oman, and the UAE, while also strengthening its technology platform.
“We are proud to support African startups and entrepreneurs who not only bring a fresh take on their industries but do so with relentless discipline and constant care for their customers. WildyNess and the team are a perfect example of that,” said investors from Bridging Angels.
About WildyNess
Founded in 2021, WildyNess is a Tunisian B2B2C traveltech startup. It has established itself as a leading platform for authentic travel experiences and Community-Based Tourism (CBT) by connecting conscious travellers with unique experiences co-created with local micro-entrepreneurs.
Source: Wamda
