Savvy Games Group, a prominent player in Saudi Arabia’s burgeoning gaming and esports sector, has signed a Memorandum of Understanding (MoU) with HUMAIN, a global artificial intelligence company. The partnership aims to integrate HUMAIN’s full-stack AI solutions to enhance operational efficiencies across Savvy’s diverse business functions.
A Strategic Push for AI Efficiency
Under the agreement, the two PIF-backed companies will work to identify opportunities for developing customized AI models and applications tailored for Savvy’s core operations, including human resources, procurement, and finance.
The collaboration will also see Savvy Games Group leverage HUMAIN’s advanced data centers and cloud computing infrastructure. Furthermore, the MoU outlines plans for joint R&D initiatives to explore new and innovative applications of artificial intelligence within the gaming and esports industry.
Enhancing the PIF Ecosystem
The partnership highlights a growing trend of strategic collaboration between companies within Saudi Arabia’s Public Investment Fund (PIF) portfolio, fostering an ecosystem of knowledge exchange and shared value creation.
“We are looking forward to working with HUMAIN to identify and unlock ways that would enhance the way we utilize AI at Savvy,” said Brian Ward, CEO of Savvy Games Group. “HUMAIN operates across the entire AI value chain from data and infrastructure to models and end-user application, so there is a lot of opportunities for us to look at and create tangible programs of activities.”
This synergy directly supports PIF’s broader strategy to position Saudi Arabia as a competitive global hub for innovation in the AI and digital economy sectors, driving economic diversification and development.
Leveraging Agentic AI in Gaming
The collaboration comes as HUMAIN launches its new agentic AI operating system, HUMAIN ONE, which promises to be a game-changer for industries ripe for AI disruption.
“This partnership comes at an exciting time with the recent launch of HUMAIN ONE at FII9. This agentic AI operating system is a game changer, and we are thrilled to have Savvy as one of the early adopters,” commented Tareq Amin, CEO of HUMAIN. “Game development is one of the most exciting fields where the effective use of AI solutions can make a tangible impact on boosting both creativity and productivity.”
About HUMAIN
HUMAIN, a PIF company, is a global artificial intelligence company delivering full-stack AI capabilities across four core areas: next-generation data centers, hyper-performance infrastructure & cloud platforms, advanced AI Models, including the world’s most advanced Arabic LLMs built in the Arab world, and transformative AI Solutions that combine deep sector insight with real-world execution. HUMAIN’s end-to-end model serves both public and private sector organizations, unlocking exponential value across all industries.
Source: Zawya
