Trendle, the parent company of MASAHA, has successfully closed its second seed investment round at a valuation of $1.5 million. The platform is dedicated to transforming the region’s traditional tailoring industry through automation and artificial intelligence.
The round saw participation from Fifty Studios Holding and a group of angel investors, with legal oversight provided by the law office of Dr. Yaqoub Al-Sane.
Strategic Alliance for Growth
The funding establishes a strategic alliance combining technical, marketing, and legal expertise. The round was led by Fifty Studios Holding, which joins as a strategic technology partner.
The investor consortium also includes Waleed Al-Sulaim as a marketing partner and angel investor, Green Company represented by Mohammed Al-Fahad, and angel investor Abdulmohsen Khaled Al-Sane.
Product Evolution and AI Roadmap
Coinciding with the funding announcement, MASAHA unveiled a fully redeveloped version of its application during the Nexus Conference. The new version features a significantly enhanced user experience and lays the groundwork for a series of upcoming AI-powered solutions aimed at elevating the entire tailoring ecosystem.
A New Chapter for a Traditional Sector
Faisal Al-Qarnous, Co-founder and CEO of MASAHA, described the investment as a major turning point for the company.
“This round marks a major turning point for MASAHA. Its value goes beyond capital to validate a unified partnership model that brings together technology and operations,” Al-Qarnous stated. He added that the new partnerships will directly improve service quality and thanked the investors and partners for their support.
Regional Expansion on the Horizon
With the new capital, MASAHA plans to execute a structured operational and geographic expansion. The company has identified expansion across the GCC as a top priority for its 2026–2027 roadmap.
About MASAHA
Founded in 2022 by Faisal Al-Qarnous and Bader Aburezq, MASAHA is a technology platform focused on digitizing and automating the traditional tailoring sector. It offers an end-to-end digital experience for customers looking to tailor the Gulf Thobe (Dishdasha), from virtual measurements and fabric selection to final delivery.
Source: Wamda
