Fin-Game, an emerging Egyptian fintech startup, has secured the first-place position at the ElevateLab Demo Day. The victory marks a significant milestone for the student-led team, validating their mission to transform how Gen Z interacts with personal finance through a gamified, educational platform.
Empowering Gen Z Through Gamification
The startup stood out to judges for its focus on financial inclusion and youth empowerment. Fin-Game is building a financial lifestyle platform designed to instill real financial confidence in younger generations. By leveraging gamification, the team aims to make complex financial concepts accessible and engaging for Gen Z users.
The founding team, consisting of CEO Habiba Ahmed, Sameha Ahmed, and Mariam Emad, developed the solution to bridge the gap in financial literacy among youth in Egypt and the broader region. The win at Demo Day follows an intensive development period where the team sharpened their business model and execution strategy.
The ElevateLab Journey
The Demo Day served as the culmination of the ElevateLab program, a three-month intensive journey focused on execution, growth, and investor readiness. Throughout the program, the cohort participated in expert-led workshops and received continuous mentorship designed to prepare early-stage startups for scaling and investment.
According to Habiba Ahmed, the program provided a high-caliber environment that offered meaningful exposure to investors and judges, helping the team refine their focus for the next stage of growth.
Strategic Ecosystem Support
The ElevateLab initiative was powered by key ecosystem players including Exits MENA and Enactus Egypt. The program also received strategic support from the Drosos Foundation, MINT by EGBANK, and the Ministry of Youth & Sports of Egypt. This collaborative effort highlights the growing support network available to student entrepreneurs and early-stage startups in Egypt, aimed at driving innovation and economic development.
About Fin-Game
Fin-Game is an Egyptian fintech startup dedicated to empowering Gen Z with financial literacy and confidence. Through an innovative, gamified financial lifestyle platform, the company seeks to drive financial inclusion and create long-term impact by making financial management accessible and engaging for the next generation.
Source: Exits MENA
