New York-based Toutix, co-founded by Lebanese-American entrepreneur Dillane Wehbe, has raised $3 million in seed funding from Evolution Equity Partners. The startup uses AI to help sports teams, artists and live event venues collect, manage and analyze fan data beyond ticket sales.
Toutix, a New York-based sports and entertainment technology startup, has secured $3 million in seed funding from Evolution Equity Partners. The company plans to use the investment to expand its sales and marketing activities and support its next phase of growth.
Founded by Lebanese-American entrepreneur Dillane Wehbe and Daniel Zhang, Toutix helps sports teams, artists and venues understand how fans interact with live events. The platform collects information from ticket scans, purchases and movement within venues, bringing together data that is often spread across different systems.
Its AI model, Bruno, analyzes this information to create customer profiles, giving event operators a clearer understanding of their audiences and helping them improve fan engagement, sponsorship opportunities and commercial decisions.
Unlike traditional ticketing platforms, Toutix works alongside existing ticketing providers rather than replacing them. Its focus is on what happens after fans enter a venue, allowing operators to track attendance patterns, purchasing activity and how different areas of a venue are used.
“Sports and entertainment have spent years optimizing how tickets are sold, but they have very little visibility into exactly what fans do after the ticket is scanned,” said Wehbe, co-founder and CEO of Toutix.
Wehbe and Zhang met as student athletes at Durham University Business School in the UK and began developing Toutix in 2024. The company has since secured its first clients, including AC Newport, a soccer club based in Rhode Island.
AC Newport is using the platform to understand which areas of its stadium attract the most fans, helping the club make data-informed decisions about sponsorship pricing and commercial opportunities.
Richard Seewald, founder and managing partner of Evolution Equity Partners, said the investment reflects the opportunity for live event operators to gain greater control over the customer information generated through their events.
Based in New York City, Toutix also has a team in London as it works to expand its presence in the sports and live entertainment industries.
Source: Toutix
