Sama X, a Dubai-based tech venture and authorised global reseller of Starlink, has officially received regulatory approval from Jordan’s Telecommunications Regulatory Commission (TRC). The licence permits the company to resell Starlink’s satellite internet services across the Kingdom, marking a significant step towards expanding high-speed connectivity nationwide.
Launched earlier this year, Sama X focuses on delivering next-generation connectivity solutions tailored for professionals, enterprises, and public sector organisations.
Bridging Jordan’s Connectivity Gap
With the new licence, Sama X is set to immediately address critical connectivity gaps, particularly in Jordan’s remote northern and southern regions. The company’s solutions are poised to support a wide range of use cases, from enabling NGO operations in refugee camps to extending digital government services into rural communities.
By leveraging low-Earth-orbit (LEO) satellite technology, Sama X will provide reliable primary or back-up connectivity, allowing businesses and institutions to operate with greater resilience.
“Jordan, with its diverse economy and terrain, presents unique opportunities for latest-generation satellite broadband solutions that combine Starlink’s LEO constellation with our local market expertise and value-add,” said Amit Somani, CEO of Sama X. “Whether it is a classroom in Tafileh, a logistics convoy near Ma’an, or a refugee clinic in Mafraq, everyone can benefit from the same high-speed internet enjoyed in the capital, Amman.”
Leveraging LEO Satellite Technology
Starlink, developed by SpaceX, operates one of the world’s most advanced satellite internet systems. Its constellation of LEO satellites creates a powerful infrastructure capable of delivering fibre-like speeds without depending on traditional ground-based networks. Since 2020, SpaceX has launched more LEO satellites than all other providers combined, establishing a robust and unparalleled network.
End-to-End Localised Service
Beyond providing access to Starlink, Sama X is offering a comprehensive suite of services. This includes customer consultation, rapid installation and activation, and local after-sales support. A key feature of their service is a 24/7 bilingual call centre operating in both English and Arabic to cater to the regional market.
“We are thankful to Jordan’s Telecommunications Regulatory Commission for establishing a conducive environment that allows companies like Sama X to operate effectively. We look forward to collaborating with local stakeholders to advance the Kingdom’s Economic Modernisation Vision through ubiquitous and reliable connectivity,” Somani added.
Backed by a Regional Powerhouse
Sama X is supported by Alghanim Industries, one of the largest privately owned conglomerates in the Middle East. This backing provides the venture with significant capital, scale, and a proven track record of deploying complex technologies across regional markets, ensuring a strong foundation for its rollout in Jordan and beyond.
About Sama X
Sama X is a tech venture dedicated to simplifying access to digital prosperity. Headquartered in Dubai, UAE, the company offers tailored connectivity solutions for enterprises, small businesses, and professional consumers. As an authorized Starlink reseller, Sama X delivers high-speed satellite internet with a regional focus, and is backed by Alghanim Industries.
Source: Gulf Business
