Cairo-based Beltone Holding, a leading financial services institution, has announced the successful completion of its acquisition of Baobab Group. The landmark transaction, valued at 197.6 million, was executed through Beltone Capital, a wholly-owned subsidiary, and marks the largest deal in the company’s history.
This strategic move represents Beltone’s first cross-border acquisition, signaling a significant step in its strategy to build a formidable pan-African investment and financial services platform. The deal, which first began with a share purchase agreement in February 2025, has now been finalized after receiving all necessary regulatory approvals.
A Strategic Leap Across Africa
Through the acquisition of Baobab Group, Beltone dramatically expands its operational footprint across the continent. The company now has a direct presence in seven key African markets: Senegal, Côte d’Ivoire, Madagascar, Burkina Faso, Mali, the Democratic Republic of Congo, and Nigeria. This move solidifies its ambition to become a leading regional financial services provider with deep, on-the-ground expertise.
The completion of the deal underscores strong market confidence in Beltone’s institutional strength, leadership, and shareholder backing as it pursues disciplined expansion into high-growth markets.
Tapping into Digital Microfinance
Baobab Group brings a powerful portfolio and a tech-forward approach to the table. As a leading provider of micro and small business finance, Baobab served approximately 1.6 million customers and managed a loan book of EUR 848.8 million as of Q3 2025.
Notably, around 50% of its loans are disbursed through digital channels, leveraging intelligent credit-decision systems. With a track record spanning over two decades, Baobab has disbursed over four million loans to small businesses, with total financing volumes exceeding EUR 9.2 billion. This deep expertise in digital-first microfinance is a crucial asset for Beltone’s pan-African vision.
Integrating Strengths for Future Growth
The acquisition creates a powerful synergy between Beltone’s operational capabilities and data-driven financial models and Baobab’s extensive local presence. Together, the two entities will focus on developing and scaling inclusive, technology-enabled financial solutions aimed at supporting entrepreneurs and fostering long-term economic growth across their shared markets. The integration will prioritize expanding access to finance and strengthening entrepreneurship within local communities.
About Beltone Holding
Beltone Holding is a premier financial services provider based in Egypt with a growing presence across the MENA region and Africa. The company offers a wide range of services including investment banking, asset management, and brokerage, driven by an innovation-led and data-driven financial model.
About Baobab Group
Baobab Group is a leading digital financial inclusion group focusing on serving individuals and micro and small businesses in Africa. With a presence in seven African countries, it provides a range of financial services with a strong emphasis on digital solutions to empower entrepreneurs and foster economic development.
Source: Zawya
