Fynd, an AI-native retail technology company backed by India’s Reliance Retail Ventures Limited, has officially announced its expansion into the Kingdom of Saudi Arabia. The move marks a significant step in the company’s Middle East growth strategy, introducing its full-stack AI-driven commerce platform to support retailers and enterprises in one of the region’s most dynamic markets.
Tapping Into A Rapidly Digitizing Market
Fynd’s entry comes as Saudi Arabia’s retail sector undergoes a major transformation fueled by the Vision 2030 agenda. With a young, mobile-first population and significant investments in digital infrastructure, the Kingdom’s retail market is projected to exceed $160 billion by 2028, with e-commerce expected to surpass $20 billion. This rapid growth has created a strong demand for unified and intelligent commerce infrastructure that can meet evolving consumer expectations for seamless shopping experiences.
A Unified AI-Native Commerce Platform
Fynd aims to address this demand by enabling brands to integrate their in-store, online, and supply chain operations through a single AI-native platform. The solution connects inventory, orders, fulfillment, and customer engagement in real time, eliminating fragmented systems. Key components include StoreOS for advanced point-of-sale and clienteling, Storefront for scalable e-commerce, and a suite of logistics tools (OMS, WMS, TMS) for optimized order and warehouse management.
The platform is further enhanced by AI tools like AI PIM, which automates catalog enhancement, and AI Photoshoot, which uses generative AI to create high-quality product images at scale.
Strategic Vision For The Kingdom
Company leadership emphasized the strategic importance of the Saudi market and their commitment to long-term partnerships.
“Saudi Arabia is among the most ambitious and high-growth retail markets in the world, driven by Vision 2030 and a digitally empowered consumer base,” said Ronak Modi, Chief Business Officer – Global, at Fynd. “Our AI-native Commerce Platform is designed to unify disconnected systems, speed up fulfillment, boost customer engagement, and allow brands to grow with agility, all while keeping operations simple.”
Dharmendra Mehta, Managing Director – MEA, added, “In the Kingdom, we aim to work closely with retailers and enterprise brands to deliver clear business results, from better inventory efficiency and quicker fulfillment to richer, AI-enhanced customer engagement. We are dedicated to building a strong local ecosystem.”
Early Traction With Local Partners
To establish its credibility in the market, Fynd is already working with NICE, one of the Kingdom’s leading retail brands, to unify its commerce ecosystem. The collaboration has helped strengthen NICE’s omnichannel capabilities, serving as a key showcase of the platform’s ability to support large-scale retailers in Saudi Arabia.
About Fynd
Fynd is an AI-native retail technology company headquartered in Mumbai, India. It serves over 20,000+ stores and 300+ enterprise retailers globally, offering a modular commerce stack that unifies in-store, online, and logistics operations. Backed by Reliance Retail Ventures Limited, Fynd is expanding across the GCC, Africa, and Southeast Asia to power next-generation retail experiences.
Source: Zawya
