Samsung Gulf Electronics has officially launched its new Galaxy S26 Series and Galaxy Buds4 Series in the UAE, marking a significant step in the transition from traditional smartphones to devices with deeply integrated artificial intelligence. The new lineup, featuring the Galaxy S26 Ultra, Galaxy S26+, and Galaxy S26, is now available across the country.
The regional launch follows a strong global response, with pre-orders showing double-digit growth and the Galaxy S26 Ultra emerging as the most popular model. This early momentum suggests a growing consumer appetite for a more intelligent and intuitive mobile experience.
The Shift to AI-Native Phones
Samsung is positioning the Galaxy S26 Series as the dawn of AI-native phones, where intelligence is a foundational element of the user experience rather than an add-on feature. This new approach is designed to create more natural interactions and proactive support for daily tasks.
Fadi Abu Shamat, Vice President and Head of the Mobile eXperience Division at Samsung Gulf Electronics, commented on the launch. “The Galaxy S26 Series represents a meaningful shift in how users will experience mobile technology moving forward, as we move from smartphones to AI-native phones,” he said. “Since unveiling the Galaxy S26 Series, we have seen tremendous interest and a very strong early response from customers and partners, alongside growing excitement around the new intelligent experiences powered by Galaxy AI.”
S26 Ultra Leads with Privacy and Performance
The flagship Galaxy S26 Ultra introduces the world’s first Privacy Display, a built-in privacy screen protection feature. It works by reducing side-angle visibility in public spaces like cafes or airplanes, addressing a common user concern without complicating the experience.
“With the Galaxy S26 Ultra, we’re addressing a very real everyday concern centered around privacy in public spaces,” added Abu Shamat. “Through intelligent privacy screen protection, Galaxy S26 Ultra introduces the world’s first-ever Privacy Display, helping users feel more confident using their device wherever life happens.”
Under the hood, the device is powered by the custom-designed Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy, delivering significant performance enhancements across the CPU, GPU, and NPU for faster and smoother operation.
Upgraded Galaxy AI and Camera Capabilities
The series introduces Samsung’s most intuitive Galaxy AI experience yet, with features like Now Nudge and Now Brief providing timely, context-aware support. The AI aims to reduce the steps between a user’s intent and action, making it easier to navigate settings, complete tasks, and stay organized.
For content creators, the Galaxy S26 Ultra builds on Samsung’s camera legacy with improved low-light capture through enhanced Nightography video, more stable recording with upgraded Super Steady, and smarter editing tools like Photo Assist and Creative Studio.
Galaxy Buds4 Series Joins the Ecosystem
Accompanying the new phones is the Galaxy Buds4 Series, featuring the Buds4 Pro and Buds4. The new earbuds sport an iconic blade design with a recessed pinch control for a sleek, ergonomic fit. The Buds4 Pro delivers superior hi-fi audio with a wider woofer and enhanced Adaptive Equalizer and Active Noise Cancellation. With integrated AI agents and hands-free controls, the Buds4 Series acts as a natural extension of the Galaxy S26 experience.
Pricing and Availability in the UAE
The Galaxy S26 Series and Galaxy Buds4 Series are now available at Samsung stores, Samsung.com/ae, and through carriers and retail partners. The S26 Series is available in Cobalt Violet, White, Black, and Sky Blue, with Pink Gold and Silver Shadow as online exclusives. The Galaxy Buds4 Series comes in Black, White, and Pink Gold.
| Model | Price |
| :— | :— |
| Galaxy S26 Ultra (1TB) | AED 7,099 |
| Galaxy S26 Ultra (512 GB) | AED 5,899 |
| Galaxy S26 Ultra (256 GB) | AED 5,099 |
| Galaxy S26 Plus (512 GB) | AED 5,099 |
| Galaxy S26 Plus (256 GB) | AED 4,299 |
| Galaxy S26 (512 GB) | AED 4,399 |
| Galaxy S26 (256 GB) | AED 3,599 |
About Samsung Electronics
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience.
Source: Zawya
