Following eight months of strategic development, PRsonaME has officially launched an artificial intelligence platform designed to scale personal branding and leadership influence. Operating across the Middle East and North Africa (MENA), the United Kingdom, and India, the startup consolidates public relations, corporate training, and digital content creation into a unified ecosystem.
Quick Facts
- Integrates AI-driven PR, executive training, and video creation.
- Founded by marketing veterans Premal Patel and Zeina Akkawi.
- Initially targeting the MENA, UK, and Indian markets.
Bridging The Gap In Executive Communications
Modern executives and founders face increasing pressure to maintain consistent visibility and act as trusted industry voices. However, the traditional process of building authority remains highly fragmented, often requiring multiple agencies and significant time investments.
PRsonaME addresses this operational bottleneck by combining strategic communications frameworks with AI automation. The platform allows users to transform their domain expertise into structured, scalable visibility without relying on disjointed service providers.
Founded by Premal Patel and Zeina Akkawi, who share over 25 years of combined regional marketing and corporate communications experience, the platform is built on established international PR principles optimized by new technologies.
Scaling Thought Leadership With AI Video And PR Tools
The PRsonaME architecture operates on three core pillars: AI PR Tools for media positioning, Corporate Training AI Tools for executive presence, and an AI Video Studio for content generation.
“The way organizations develop leaders is evolving rapidly, and there is a clear need for more scalable and impactful training solutions,” said Co-Founder Premal Patel.
Patel noted that the Corporate Training AI tools offer a flexible approach to building communication capabilities, while the AI Video Studio allows both individuals and organizations to produce high-quality visual content efficiently.
Co-Founder Zeina Akkawi emphasized the need to democratize access to strategic communications, noting that traditional PR has often been viewed as complex and inaccessible.
“What we are doing with PRsonaME is redefining PR through AI—making it more strategic, scalable, and aligned with how leaders communicate today,” Akkawi said. She added that the platform’s tools allow leaders to move from mere presence to actual influence.
To support its global rollout, the startup has secured strategic infrastructure partnerships, including financial integrations that facilitate frictionless transactions across its operating markets.
About PRsonaME
The name PRsonaME encapsulates the platform’s core mission. “PR” stands for Public Relations, while “PRsona” highlights personal branding. “Sona” translates to gold in Sanskrit, symbolizing value, and “ME” represents both the individual user and the Middle East, the region where the company maintains its roots and growth ambitions. Created to address the fragmented nature of modern leadership communications, the startup leverages artificial intelligence to help executives and organizations build trust, personalize content at scale, and drive data-backed communications globally.
Source: Zawya
