YouTube is testing a new AI-powered interactive search feature designed to provide users with direct, step-by-step answers that combine text and video, moving beyond its traditional list of video results. The new tool aims to better serve users searching for complex queries like recipes or travel itineraries.
Quick Facts
- New feature named “Ask YouTube.”
- Combines text and video in results.
- Initially for US Premium subscribers.
How “Ask YouTube” Works
The new “Ask YouTube” feature allows users to pose questions and receive a structured, multi-format response. For instance, a query like “plan a 3-day road trip from San Francisco to Santa Barbara” will generate a step-by-step guide that integrates text with relevant short and long-form videos.
The company stated it will showcase videos and specific video segments with clear titles and channel details, creating a new discovery path for creators. The feature is also conversational, letting users ask follow-up questions, such as “Where can I get good coffee?” to receive further suggestions in the same interactive format.
Currently, the test is limited to YouTube Premium subscribers in the U.S. aged 18 and over who opt into the experiment. However, Google has indicated plans to eventually make the feature available to all users.
Part of Google’s Broader AI Push
This experiment on YouTube is consistent with Google’s wider strategy of integrating generative AI across its services. It follows the introduction of an AI mode in its main search engine last year, which also handles multi-part questions and follow-ups.
By introducing this feature, Google could also explore new monetization avenues, such as surfacing sponsored placements and different types of video ads within the AI-generated answers.
Why It Matters for the MENA Tech Scene
While the initial test is US-only, the introduction of “Ask YouTube” has significant implications for the MENA region. For the thousands of Arabic-speaking content creators, this feature could open up a powerful new channel for audience discovery, rewarding content that directly answers user queries.
Furthermore, as user search behavior shifts towards more conversational and intent-driven queries, MENA-based digital marketing agencies and brands will need to adapt their video SEO strategies. The potential for future sponsored placements within these AI-guided results presents a new frontier for advertisers looking to reach highly engaged audiences across the region.
About YouTube
YouTube is a global online video sharing and social media platform owned by Google. It allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users. It has become a primary source of information, entertainment, and education for billions of users worldwide.
Source: TechCrunch
