du, the UAE-based telco, has announced a strategic partnership with the Abu Dhabi Investment Office (ADIO) to support the nation’s industrial innovation and digital transformation agenda. The agreement, signed at the Make it in the Emirates forum, will see du’s enterprise arm, du Tech, provide specialized advisory and consultancy services to guide manufacturers through technology adoption.
Quick Facts
- Partnership to support UAE’s industrial digital transformation.
- du Tech will provide advisory and consultancy services.
- Integrates with ADIO’s Smart Manufacturing Program.
A Framework for Industrial Innovation
Under the new agreement, du Tech will work with ADIO to create structured innovation and funding pathways for industrial projects. The collaboration is designed to guide enterprises from the initial concept stage through to full-scale execution, connecting advanced technology with practical, scalable deployment strategies.
The goal is to help manufacturers and industrial companies integrate new technologies more effectively, accelerating their digital transformation efforts in line with the UAE’s national economic objectives. During the forum, du Tech showcased its process for mapping this journey, from concept development to implementation.
Fahad Al Hassawi, CEO of du, commented on the collaboration, stating, “This partnership reflects our role in shaping the future of the UAE’s innovation ecosystem, where advanced technology capabilities and structured funding pathways come together to enable organisations to move beyond transformation ambition into sustained, large-scale impact aligned with UAE’s vision.”
Strengthening Abu Dhabi’s Manufacturing Edge
This initiative directly supports ADIO’s efforts to strengthen the competitiveness and long-term sustainability of Abu Dhabi’s industrial sector. By integrating du Tech’s technical expertise into its Smart Manufacturing Program, ADIO aims to equip local businesses with the necessary frameworks and support for their digital initiatives.
Mohamed Ali Al Kamali, Chief of Industry and Trade at ADIO, explained the strategic benefit of the partnership.
“Leveraging the technical capabilities of du Tech through ADIO’s Smart Manufacturing Programme will empower industrial facilities to accelerate the adoption of advanced technologies, increase productivity levels and diversify locally manufactured products, thereby strengthening the competitiveness of the industrial sector and supporting the emirate’s strategic priorities,” he said.
About du
Emirates Integrated Telecommunications Company (EITC), commercially branded as du, is one of the two main telecommunications operators in the United Arab Emirates. The company provides a range of services including mobile and fixed telephony, broadband connectivity, and IPTV services to individuals, homes, and businesses.
About ADIO
The Abu Dhabi Investment Office (ADIO) is the central government body responsible for attracting and facilitating investment in the Emirate of Abu Dhabi. It supports innovation and enables opportunities for both domestic and international investors to help grow and diversify the region’s economy.
Source: Fast Company Middle East
