Dubai Chambers has signed a Memorandum of Understanding (MoU) with Keeta, the on-demand delivery platform backed by global tech company Meituan. The partnership is designed to support the growth of Dubai-based small and medium-sized enterprises (SMEs) by providing them with enhanced market access and technology-driven tools.
Quick Facts
- MoU signed between Dubai Chambers and Keeta.
- Aims to accelerate growth for Dubai’s SMEs.
- Provides member companies with preferential platform benefits.
- Aligns with Dubai’s digital economy goals.
Unlocking Growth for Homegrown Brands
Under the new agreement, SMEs that are members of the Dubai Chambers will receive a suite of advantages on the Keeta platform. These benefits include preferential commercial incentives, a simplified onboarding process, and increased in-app visibility to reach a wider customer base.
The collaboration will also introduce a dedicated “Dubai Chambers SME badge” on the Keeta app. This feature aims to boost brand recognition for participating local businesses and encourage users to support homegrown concepts. Additionally, member companies will gain access to specialized training programs focused on menu optimization, pricing strategies, and delivery efficiency to improve their operations and customer experience.
A Shared Vision for Dubai’s Digital Economy
The partnership reflects a joint commitment to strengthening Dubai’s entrepreneurial ecosystem and supporting the emirate’s ambition to be a leading global hub for the digital economy.
Khalid AlJarwan, Executive Vice President of Commercial and Corporate Services at Dubai Chambers, stated: “We are committed to empowering SMEs and providing them with the tools and opportunities they need to grow and enhance their competitiveness within a fast-evolving business environment. Through our collaboration with Keeta, we aim to support entrepreneurs in expanding their market presence, enhancing customer engagement, and accelerating the sustainable growth of their businesses within Dubai’s dynamic and diversified economy.”
Lucas Xie, General Manager of Keeta UAE, added: “SMEs remain a vital contributor to the emirate’s economy, and through this agreement with Dubai Chambers, we are proud to connect homegrown brands with greater exposure, operational guidance, and scalable opportunities that contribute to long-term success, while connecting customers with the businesses and experiences they value most.”
About Dubai Chambers
Dubai Chambers is a non-profit public entity that supports Dubai’s vision as a global player by empowering businesses, delivering value-added services, and providing access to influential networks. It operates three chambers: Dubai Chamber of Commerce, Dubai International Chamber, and Dubai Chamber of Digital Economy.
About Keeta
Keeta is an on-demand delivery platform operating in the UAE. It is backed by Meituan, a global technology leader in e-commerce and retail services. The platform connects consumers with local businesses, focusing on providing technology-enabled solutions to help merchants scale effectively.
Source: Zawya
