Riyadh-based ticketing platform webook.com is taking on the persistent problem of bots and scalpers with the launch of TruFan, a new technology framework designed to ensure genuine fans get access to high-demand events. The system uses AI and machine learning to analyze fan behavior and prioritize loyal supporters over automated bots that inflate prices and create unfair access.
Quick Facts
- New AI platform ‘TruFan’ launched in Saudi Arabia.
- Aims to eliminate ticket bots and scalpers.
- Prioritizes fans based on engagement and loyalty.
A Reset for Event Ticketing
For years, fans across the globe have struggled with securing tickets for major events, often losing out to automated bots and scalpers who quickly resell them at exorbitant prices. While many have tried to solve the problem, webook.com claims its new approach is a fundamental reset for the industry. The company reports it has already achieved up to 80% clean transactions during major ticket releases by using AI algorithms and tightly controlled in-platform resale with capped pricing.
“Ticketing didn’t just need optimization, it needed a reset, and finally now, technology has caught up to protect fans against scalpers,” said Nadeem Bakhsh, CEO of webook.com. “We’ve spent years reducing fraud and controlling resale, but fairness is not only about blocking bad actors, it’s about rewarding genuine fans. TruFan is built on that principle.”
How TruFan Identifies Real Fans
TruFan moves beyond simple fraud detection by creating a more intelligent and fair distribution system. The technology uses algorithmic intelligence and behavioral analysis to evaluate a fan’s engagement across the platform. This includes tracking attendance patterns, community interaction, and overall participation to build a “fan score.”
This system not only identifies authentic fans but also prioritizes them during high-demand ticket releases, ensuring access is based on loyalty rather than automation. The framework also extends beyond webook.com’s user base, allowing integration with the VIP fan circles of clubs and other organizations.
A New Model for Organizers and Fans
For event organizers, TruFan offers greater control over ticket distribution and helps protect the integrity of their events. By prioritizing their most dedicated supporters, organizers can build stronger, long-term relationships with their communities.
For fans, the system transforms the ticketing process from a purely transactional one into a system that recognizes and rewards their engagement. Over time, active fans can unlock better access and exclusive benefits for the events and teams they follow.
After successful pilots in the first half of the year, TruFan will be rolled out in phases throughout 2026, with plans for further expansion across different event categories and international markets.
About webook.com
Webook.com is a ticketing platform that uses technology to address challenges in the live events industry. The company focuses on creating a more transparent and fan-first infrastructure, utilizing AI and machine learning to combat fraud and ensure fair access to tickets for live experiences.
Source: Zawya
