The Egyptian educational technology platform Momken FOR HER has secured major international recognition for its impact on female labor market integration and digital upskilling. Abeer El-leithy, Founder and CEO of the social enterprise, was named a global winner at the 2026 World Summit Awards (WSA) in the Empowerment & Inclusion category. The achievement distinguishes Momken FOR HER as the only representative from Egypt and the broader Arab region to secure a winning title within this category during the global evaluation cycle.
Expanding on this international milestone, El-leithy was also selected among the top 100 women entrepreneurs worldwide by the Aurora Tech Award. This global ranking follows the startup’s participation in Web Summit as part of an official Egyptian tech delegation coordinated by the Information Technology Industry Development Agency (ITIDA) and the Digital Economy and Technology General Division (DETGD). The double recognition highlights the rising global competitiveness of Egypt’s technology ecosystem and the scalabilty of its women-led digital architectures.
Mitigating Age Bias and Professional Exclusion
Founded in 2022, Momken FOR HER operates a specialized digital ecosystem explicitly designed to lower entry barriers for women seeking to re-enter or pivot within the modern knowledge economy. The architecture specifically serves women over the age of 30—particularly those aged 25 to 45 who face systematic age bias, outdated skill profiles, or rigid structural limitations following career breaks due to motherhood, relocation, or socioeconomic constraints.
By aggregating flexible career resources into a single digital environment, the platform allows users to build practical competencies tailored around their unique time constraints, prior capabilities, and professional objectives. The strategic framework enables a historically underutilized demographic to reclaim economic autonomy, addressing a critical labor market gap across the Middle East and North Africa (MENA) region.
Technical Upskilling And Enterprise Integration
The platform’s operational model moves beyond high-level educational theories, deploying a structured portfolio of over 60 practical, expert-led training courses and programs. The curriculum encompasses vital digital-first sectors including:
- Digital Marketing & Growth: Covering core marketing essentials, consumer behavior analytics, digital strategy deployment, and personal branding mechanics.
- Artificial Intelligence & Productivity: Providing hands-on mastery of AI tools to optimize enterprise content creation, workflow efficiency, and time management.
- Entrepreneurship & Launch Essentials: Equipping women with the fundamentals of legal setup, business planning, and social commerce scaling.
- Employability & Corporate Tracks: Structuring dedicated vocational pathways in human resources, data entry, administration, and indoor or outdoor sales execution.
Upon program completion, Momken FOR HER integrates its certified graduates with an inclusive, cross-border corporate ecosystem through direct job-matching channels. By partnering with hundreds of regional companies and multinational employers, the startup bypasses traditional corporate onboarding friction. Employers gain seamless access to a vetted, pre-trained pool of female talent, enabling businesses to solve local skill deficits while actively improving workforce diversity.
Operational Scalability Across The Region
The startup’s metrics demonstrate a highly repeatable and scalable social enterprise framework. To date, Momken FOR HER has registered over 100,000 women across 27 governorates, demonstrating wide demographic penetration outside of main metropolitan hubs. By validating its “returnship” methodology through dozens of verified success stories—such as transitioning long-term career-break professionals into enterprise roles at tier-1 corporations like Vodafone—the platform serves as a blueprint for socio-economic development. The expansion of this digital enablement ecosystem aligns directly with national digital transformation mandates, proving that targeted edtech solutions can stimulate inclusive economic expansion across emerging markets.
About Momken FOR HER
Momken FOR HER is an Egyptian educational technology platform and social enterprise dedicated to empowering women to re-enter, transition, and advance within the regional workforce. By delivering specialized digital skills, structured mentoring, and age-inclusive job-matching pipelines, the platform actively combats systemic age bias and employment barriers. Through strategic collaborations with corporate partners and public institutions, Momken FOR HER drives sustainable career growth and economic inclusion for women across the MENA region.
Source: LinkedIn
