AMAN Consumer Finance has partnered with noon Egypt to integrate its financing services directly into the e-commerce platform, giving eligible shoppers access to payment options at checkout.
Approved customers will be able to select AMAN and finance purchases using their existing credit limits, removing the need for a separate offline financing process. The companies did not disclose repayment periods, financing limits, fees or the launch date for the integration.
The partnership is also expected to include joint marketing and awareness campaigns to encourage adoption. According to the announcement, the companies aim to support financial inclusion, cashless payments and wider use of digital commerce in Egypt.
Hazem Moghazi, AMAN’s co-CEO for business and commercial affairs, said the deal supports the company’s digital payments strategy and efforts to expand its presence across major e-commerce platforms. Mostafa Salem, general manager of noon Egypt, said the added financing option would give customers greater payment flexibility.
AMAN operates more than 150,000 points of sale across Egypt and provides digital services through its AMAN Super App. The agreement extends that payments and consumer finance network into noon’s online shopping platform.
Source: MEA Tech Watch
