TikTok and Entreprenelle have launched the second edition of their entrepreneurship program in Egypt, with this year’s initiative placing a special focus on women-led businesses.
Held on August 30, 2026, under the sponsorship of the Micro, Small and Medium Enterprises Development Agency, the event brought together around 200 entrepreneurs, startup representatives, e-commerce companies, experts and members of Egypt’s entrepreneurship ecosystem.
The program focused on practical ways for women entrepreneurs to use TikTok’s discovery-driven environment to understand their audiences, create content, build a distinct brand voice and turn digital engagement into business growth, according to the announcement.
Sessions explored how content, storytelling and online communities are changing the way customers discover brands. TikTok’s small and medium-sized business team also led a workshop on building a presence on the platform, creating engaging content and using its tools in line with clear business objectives.
The program included discussions on brand storytelling and a closing session on converting content engagement into customer action. Women entrepreneurs from the fashion, personal care, beauty, food and services sectors shared their experiences.
Entreprenelle said it has spent the past five years helping women and girls develop the knowledge and tools needed to participate in the digital economy. The organisation has worked in Egypt’s entrepreneurship ecosystem for more than 11 years, according to the announcement.
Source: Al Nahar Egypt
