EMICOOL and Dubai-based e-waste management startup wat.ae have partnered on the Community Heroes E-Waste Recycling Campaign, encouraging children and families to dispose of electronic devices responsibly.
The initiative involved the children of EMICOOL employees and customers, with the campaign designed to build awareness of sustainable e-waste practices from an early age.
The two companies reported different collection figures. wat.ae said more than 1,200 electronic items weighing 164 kg were collected, while EMICOOL reported that participants gathered more than 1,400 items with a total weight of 530 kg.
The campaign forms part of EMICOOL’s environmental, social and governance and corporate social responsibility efforts, while wat.ae provides e-waste management and IT asset disposition services in the UAE.
Source: LinkedIn
