Sharjah Media City, known as Shams, has held the second edition of Shams Connect 2.0 in partnership with Mashreq NeoBiz, bringing together entrepreneurs, business owners and specialists to discuss company growth and operational sustainability.
The event focused on business banking, financial readiness, tax updates, e-invoicing and digital transformation. Experts from the Federal Tax Authority and Zoho shared practical guidance, while a panel titled “Smart Financing for Business Growth” examined financial planning, banking services and technology.
Participants also explored Shams’ business setup and commercial licensing services, alongside corporate banking solutions from Mashreq NeoBiz. The event provided an opportunity to exchange experiences, build professional connections and identify potential partnerships.
Rashid Sahoo, operations director at Shams, said free zones now have a role beyond issuing licenses and facilitating company formation, including connecting entrepreneurs with partners, experts and growth opportunities.
According to the announcement, the partnership reflects efforts by Shams and Mashreq NeoBiz to strengthen Sharjah’s entrepreneurship ecosystem by linking businesses with financial, operational and digital expertise.
Source: WAM
