Arab fashion and lifestyle influencers are increasingly turning online followings into independent accessories businesses, using audience trust and personal style to launch eyewear, jewellery, handbags and other products.
Lebanese entrepreneur Karen Wazen began with her fashion blog, Karen’s Choice, in 2016 before launching Karen Wazen Eyewear in 2018. The brand later expanded into jewellery and belts, with products sold through more than 20 stores worldwide. In 2026, she opened her first flagship store at Dubai Mall in the UAE.
Palestinian-Jordanian designer Dima Rashid started making jewellery by hand in Cairo in 2002. Her Dima Jewellery brand combines 18-karat gold and selected gemstones with contemporary interpretations of Arab and Egyptian heritage.
Saudi creator Hala Abdullah founded OFA, a jewellery and luxury watch brand shaped by her engineering background and interest in Saudi identity. Saudi entrepreneur Athba Al Bassam launched Athba Bags in Riyadh in 2017, using plant-based leather alternatives. In 2025, the brand partnered with Spanish label Xéna Pérez on bags featuring NFC chips.
Emirati designer Noora Shawqi launched her namesake jewellery brand in 2018 after building an online audience around fine jewellery. Egyptian influencer Hadia Ghaleb, meanwhile, expanded from modest swimwear launched in 2022 into luxury beachwear and accessories sold across dozens of countries.
Source: Rum Online
