YouTube and UAE-based Creators HQ have launched a regional incubator that aims to train more than 1,000 creators over two years as the platform expands its affiliate shopping programme across the UAE, Saudi Arabia and Egypt.
The initiative will give participants access to YouTube Academy masterclasses covering tools and strategies for using YouTube Shopping as a revenue stream. Eligible creators can tag products in videos, Shorts and livestreams, earning commissions when viewers make purchases.
Amazon is currently the programme’s first affiliate partner, with more merchants expected to join, according to the announcement. Google AI can identify products featured in videos and suggest tags, while viewers watching on televisions can scan QR codes to complete purchases on their phones.
The programme builds on YouTube Shopping’s recent launch in the three markets. YouTube said it also reflects its broader work with Creators HQ to help regional content creators develop sustainable careers.
The collaboration will include a YouTube Shopping experience at the fifth 1 Billion Followers Summit, scheduled for January 8 to 10, 2027, at Jumeirah Emirates Towers, DIFC and the Museum of the Future in Dubai.
Creators HQ is part of UAE content management and development platform Visioneers. The company reported 5,000 registered members from 130 countries in September 2026, while YouTube Academy has trained more than 5,000 creators since launching last year.
Source: Fast Company Middle East
