Egyptian fintech powerhouse Valu has announced a new partnership with electronics retailer Dubai Phone, introducing a fully digital onboarding experience directly within the retailer’s mobile application. This integration allows customers who are not yet Valu users to sign up for and use its Buy-Now, Pay-Later (BNPL) service instantly at checkout, removing the need to visit a branch or handle physical paperwork.
Quick Facts
- Fully digital onboarding in Dubai Phone app.
- Paperless process using only a National ID.
- Instant access to flexible payment solutions.
Streamlining the Checkout Experience
The collaboration embeds Valu’s financing technology directly into the Dubai Phone e-commerce platform. When a customer selects their products and proceeds to checkout, they can choose Valu as their payment method. If they don’t have an existing account, the app initiates a quick, on-the-spot registration process powered by eKYC and e-signature technologies. This allows shoppers to complete their purchase with a flexible payment plan in a single, uninterrupted session.
This initiative is a core part of Valu’s strategy to expand its data ecosystem and bolster its embedded finance capabilities, making access to credit more immediate for consumers across Egypt.
Walid Hassouna, Chief Executive Officer of Valu, commented: “This partnership marks an important milestone in our journey to make financial services more accessible, seamless, and embedded into customers’ everyday experiences. By enabling a full digital on-app onboarding experience for Dubai Phone’s customers, we are expanding our reach and empowering more consumers with instant, flexible financing solutions.”
Dubai Phone’s Digital Ecosystem Push
For Dubai Phone, which operates a network of over 22 stores in Egypt and Dubai, the partnership accelerates its digital growth plans. By integrating a popular fintech solution, the retailer aims to offer a more convenient and modern shopping experience, meeting the market’s demand for flexible payment options.
Mostafa Salah, CEO of Dubai Phone, said: “We are proud to partner with Valu to bring a fully digital, seamless financing experience to our customers. This collaboration allows us to integrate flexible payment solutions directly within the Dubai Phone app, enabling our customers to shop smarter and more conveniently. It also supports our ongoing strategy to enhance our digital ecosystem and deliver innovative, customer-centric solutions that meet the evolving needs of the market.”
About Valu
Valu (EGX: VALU.CA) is a leading universal financial technology company in Egypt offering a wide range of financial solutions for consumers and businesses. It was the first fintech company providing consumer finance to be listed on the Egyptian Exchange (EGX). Under its product universe, Valu pioneered Buy-Now, Pay-Later (BNPL) solutions in the MENA region, providing customizable financing plans for up to 60 months across more than 8,500 stores and online platforms.
About Dubai Phone
Dubai Phone is a leading mobile and electronics retailer with over 19 years of experience. The company operates more than 22 stores across Egypt and Dubai, acting as a reseller for major mobile and accessories brands. Its product categories include handsets, audio equipment, laptops, wearables, gaming consoles, and accessories.
Source: Zawya
