Abhi, a regional neobank, has announced a partnership with Syarah, a leading online platform for buying cars in Saudi Arabia. The collaboration will integrate Abhi’s Earned Wage Access (EWA) solution, enabling Syarah’s employees to access portions of their earned salary at any time before their official payday.
Quick Facts
- What: Syarah integrates Abhi’s Earned Wage Access.
- Benefit: Employees can access earned pay in real-time.
- Goal: Enhance employee financial flexibility and cash-flow control.
A Push for Financial Wellness in the Kingdom
This partnership reflects a growing trend among Saudi employers to prioritize financial wellness as a key component of the employee experience, aligning with the broader goals of Vision 2030. By offering on-demand access to earned income, Syarah aims to give its team greater control over their finances and reduce financial stress.
Omair Ansari, Co-Founder and CEO of Abhi, commented on the deal, stating, “At Abhi, we are redefining how income flows through people’s lives, not just as a paycheck, but as real-time liquidity that supports real decisions. From everyday expenses to major commitments like mobility, employees shouldn’t have to wait for a payday to move forward.”
The move is also seen as a strategic advantage in a competitive talent market.
“Syarah is built on the belief that technology should make life easier — for our customers and for our people,” added Abdulilah AlSalami, VP of HR at Syarah. “Earned wage access with Abhi is a natural extension of that philosophy… In a competitive talent market, the companies that invest in holistic employee experience will be the ones that attract and retain the best people.”
Abhi’s Growing MENA Footprint
Since its launch in 2021, Abhi has expanded its operations across Pakistan, the UAE, Saudi Arabia, and Oman. The company reports serving over one million users and partnering with more than 7,000 businesses to provide its financial solutions.
Abhi has gained recognition from Hub71 and Endeavor and was the first fintech in the MENAP region to receive the World Economic Forum’s Technology Pioneer Award in 2023. The company has also been named one of the UAE Future 100 companies and selected for Mastercard’s Start Path Small Business program.
About Abhi
Abhi provides a comprehensive suite of financial solutions, including Earned Wage Access and SME Financing. The fintech company has established partnerships with over 7,000 companies, driving economic growth and creating lasting social impact.
About Syarah
Syarah is a Saudi digital platform that enables customers to buy new and used cars online with a fully digital, transparent, and end-to-end experience. The platform offers inspection, financing options, warranty coverage, and doorstep delivery, making car ownership more accessible and convenient across the Kingdom.
Source: Zawya
