Amman’s members-only business network, Sira Community, has announced a year-long strategic partnership with leading mobility solutions provider Markazia Group. The collaboration introduces The Drive Series, a new initiative under Sira’s flagship Sira Talks platform, designed to foster professional growth through curated conversations.
Quick Facts
- Partnership: Sira Community Jordan and Markazia Group.
- Initiative: Launch of ‘The Drive Series’.
- Format: Six curated talks throughout the year.
Bridging Community and Corporate for Growth
The partnership unites Sira’s expertise in building spaces for authentic connection with Markazia Group’s corporate focus on people-centric development. Sira Talks has long been a platform for professionals to share practical experiences and insights. With Markazia’s involvement, the initiative aims to elevate this experience, creating more intentional and impactful conversations.
“At Sira, we’ve always focused on creating spaces where people can learn from one another in a real and grounded way,” said Zara Najjar, Co-Founder of Sira Community. “This partnership with Markazia Group allows us to build on that by adding another layer of intention to how these conversations are experienced and remembered.”
Inside The Drive Series
The Drive Series will feature six talks over the course of the year, bringing together speakers from diverse industries to discuss their professional journeys. The conversations are structured to offer members practical takeaways drawn from real challenges, key decisions, and the defining moments that shape growth.
The first session of the series took place in Amman in March. Each event’s key takeaways, including speaker-led insights and member reflections, will be compiled to build a collective body of knowledge by the end of the year.
A People-First Philosophy in Action
The collaboration is rooted in a strong alignment of values. Markazia Group, known for distributing brands like Toyota and Lexus in Jordan, has also cultivated a reputation as an employer of choice by prioritizing continuous learning, empowerment, and innovation within its culture. This people-first approach aligns with Sira Community’s core mission of fostering authentic growth and meaningful connections.
“At Markazia Group, we believe that growth starts with people. Our commitment goes beyond business, we invest in creating a culture where learning, curiosity, and meaningful connections drive both individual and collective success,” commented Yousef Al-Hasan, HR Director at Markazia Group. “Partnering with Sira Community reflects our belief in the power of shared experiences and continuous development and reinforces our role as an organization that enables people to thrive.”
About Sira Community
Founded in 2022, Sira is a private, members-only business community for professionals seeking meaningful connection. With over 150 members across Jordan and the UAE, Sira supports both personal and professional growth through its curated programming and network.
About Markazia Group
Markazia Group is a leading mobility solutions provider in Jordan, serving as the exclusive distributor for Toyota, Lexus, Hino trucks, and Yamaha, among other brands. Established in 1999, the company is recognized for its people-first philosophy and commitment to fostering a culture of continuous learning and innovation.
Source: Zawya
