Snap Inc. has announced the first cohort of its Snap Maher Academy, a new Arabic-first training program based in Saudi Arabia. The initiative is designed to develop local marketing talent and support the growth of the Kingdom’s digital marketing ecosystem. The program aims to help local advertisers move toward more comprehensive, full-funnel marketing strategies to improve business results.
Quick Facts
- A Saudi-born, Arabic-first marketing training initiative.
- The first cohort includes 50 selected participants.
- Features a four-week curriculum with 16 hours of training.
A Cohort of KSA’s Biggest Brands
The inaugural program brings together 50 participants from some of the region’s most prominent organizations. The curated group includes representatives from the Saudi Tourism Authority, Riyadh Air, stc Group, Zain Group, TheChefz, Jahez, TenX, and the Ministry of Culture. Participants were chosen based on their influence in shaping the Kingdom’s marketing and digital landscape.
Shifting KSA’s Marketing Strategy
The academy’s four-week curriculum, which culminates in a certification, is built to provide marketers with the frameworks needed to transition from short-term, conversion-focused campaigns to structured strategies that drive long-term growth. The program is designed to strengthen core skills, enabling advertisers to achieve greater impact across both brand awareness and sales conversion.
“Snap Maher Academy reflects our long-term commitment to Saudi Arabia’s digital economy and the marketers shaping it,” said Abdulla Alhammadi, Managing Director for KSA at Snap Inc.
“Today, growth isn’t driven by isolated campaigns, it’s built through full-funnel strategies that connect discovery to decision. On Snapchat, these moments happen every day, and brands need to show up in ways that are both relevant and measurable. Through the Academy, we’re equipping our partners with the capabilities to do exactly that, unlocking stronger business outcomes while contributing to a more advanced marketing ecosystem in the Kingdom.”
The training will be delivered by Snap’s regional experts in marketing, account management, and creative strategy, combining theoretical learning with practical, real-world applications.
About Snap Inc.
Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
Source: Zawya
