Dubai-based Talabat, the region’s leading everyday delivery app, has rolled out “Predict & Feast,” an in-app prediction game designed to capture fan excitement during the World Cup. The new feature allows customers across eight MENA countries to turn their match predictions into tangible rewards, redeemable across the platform’s extensive network of partners.
Quick Facts
- Feature: In-app game ‘Predict & Feast’
- Reach: Eight MENA markets including the UAE
- Reward: Vouchers for over 84,000 active partners
Turning Predictions into Vouchers
Available directly within the Talabat app without any additional downloads, “Predict & Feast” offers a straightforward user experience. Fans can predict the outcome of every tournament match—Win, Loss, or Draw. Each correct prediction earns them “goals,” which accumulate on a progress bar.
Once a user reaches a goals milestone, a Talabat voucher is automatically added to their account, with no claims process required. The prediction window for each match closes 15 minutes before kickoff. The feature is accessible to all Talabat users who have placed at least one previous order, while new users are prompted to make a purchase before they can participate.
Connecting Food, Fans, and Football
The move aims to deepen user engagement by integrating the region’s passion for football directly into the app’s ecosystem, making every match an opportunity to order and earn.
“This occasion is an opportunity to bring people together, and food is always at the heart of those moments,” said Alvaro Martinez, Senior Director of Regional Marketing & Growth at Talabat. “Predict & Feast is our way of making every match day a little more exciting and a little more rewarding for our customers. This is Talabat using its platform to connect people through food and sport.”
About Talabat
Talabat is a leading everyday app in the Middle East and North Africa (MENA) region, offering customers a convenient and personalized way to order food, groceries, and other essentials. Founded in Kuwait in 2004, Talabat has expanded its operations to the United Arab Emirates, Oman, Qatar, Bahrain, Jordan, Iraq, and Egypt. Headquartered in Dubai, Talabat is a subsidiary of Delivery Hero SE and connects millions of customers to a wide network of restaurant and retail partners.
Source: Zawya
