As the MENA region anticipates the FIFA World Cup 2026™, delivery giant talabat has announced a strategic partnership with TOD by beIN, the tournament’s exclusive streaming platform. The collaboration aims to bundle at-home delivery with live sports entertainment, offering a free TOD subscription to users who sign up for an annual talabat pro plan.
Quick Facts
- The Partnership: talabat partners with TOD by beIN.
- The Offer: Free one-year TOD subscription with annual talabat pro plan.
- The Hook: Live streaming access to the FIFA World Cup 2026™.
A Strategic Play for Subscriber Loyalty
The move positions talabat to capitalize on the massive viewership of the World Cup to drive adoption and long-term commitment to its premium subscription program, talabat pro. By bundling the highly anticipated tournament with its existing benefits of free delivery and exclusive savings, talabat is creating a powerful incentive for users to upgrade to a yearly plan, effectively locking in customers and increasing lifetime value.
“We know that for our customers, game night is about uninterrupted excitement and creating moments with the people who matter most,” said Moiza Saeed, Senior Director of Ventures at talabat. “Through our partnership with TOD, we’re bringing together premium sports entertainment and the everyday convenience of talabat pro to help customers create the ultimate home stadium experience – from match streaming to meals, snacks, and everything in between.”
Combining At-Home Convenience with Live Sports
For football fans across the region, the partnership merges two key elements of the match-day ritual: watching the game and sharing food with friends and family. This collaboration allows users to access every match through TOD while using the talabat app for meals, groceries, and other essentials without interruption.
“As excitement builds towards the FIFA World Cup 2026™, our partnership with talabat brings together two brands committed to delivering exceptional digital experiences,” commented John-Paul Mckerlie, Vice President of Marketing & Sales at TOD by beIN. “Together, we’re creating a more connected, rewarding, and engaging entertainment experience for audiences across the region.”
Subscribers will gain access to TOD’s viewing features, including MultiView, 4K/HDR streaming, and interactive timelines. The offer is available for both Solo and Family yearly plans through the talabat pro section on the app.
About talabat
talabat is a leading everyday delivery platform in the MENA region, offering a wide range of services including food, grocery, and other retail delivery. As a subsidiary of Delivery Hero, it operates across several markets, connecting millions of users with thousands of vendors.
About TOD by beIN
TOD by beIN is a subscription-based streaming platform for the MENA region, owned by beIN MEDIA GROUP. It provides exclusive access to major sporting events, including the FIFA World Cup, alongside a broad library of Arabic, Turkish, and Western entertainment content.
Source: bizbahrain
