UAE-based spend management platform Qashio is offering its customers exclusive access to a FIFA World Cup 2026™ fan experience in Dubai. The company is partnering with Footy Central at the Emirates Golf Club to provide premium viewing, hospitality benefits, and interactive competitions throughout the tournament.
Quick Facts
- What: Exclusive World Cup 2026 fan zone access.
- Where: Footy Central at Emirates Golf Club, Dubai.
- When: Running from June 11 to July 19, 2026.
Beyond Spend Management: A Play for Fan Engagement
From June 11 to July 19, 2026, Qashio customers will gain access to Footy Central, a dedicated venue screening live matches alongside themed food and beverage offerings, interactive games, and other matchday entertainment.
The loyalty campaign provides customers with rewards such as F&B vouchers, matchday credits, and VIP hospitality experiences. The initiative also integrates with the Viya App, allowing customers to earn Viya Points that can be redeemed across a network of 400 venues. On-site activations will include a “Ronaldo Header Challenge” and a “PS5 FIFA Esports Challenge,” with daily rewards for top performers on the leaderboard.
A Strategic Move for Customer Loyalty
Qashio’s initiative is designed to connect with its local user base by tapping into the widespread popularity of football in the UAE. The campaign moves beyond transactional value to build brand loyalty through unique experiences tied to one of the world’s most-watched sporting events.
Armin Moradi, CEO and Founder of Qashio, said, “Football is the most popular sport in the UAE among both Emiratis and the broader expat population, which makes the FIFA World Cup 2026™ a powerful moment to celebrate with our customers. Qashio was built to help businesses manage spend with more control and value, and this campaign extends that promise by turning loyalty into memorable experiences for finance leaders and teams across the country.”
Fueling Growth Across MENA and Europe
The announcement follows a period of significant expansion for the Dubai-headquartered fintech. In 2025, Qashio opened a new office in Abu Dhabi and grew its UAE team to over 100 employees. The company also entered the Saudi market by acquiring Sanad Cash to create a more unified spend management offering in the GCC.
The company has also focused on strengthening its platform, enhancing its Qashio Points loyalty program with over 10 new airline and hotel partners. In 2026, Qashio launched its European operations with a headquarters in Dublin, Ireland, and introduced Qashio for Travel, a specialized financial platform for the UAE’s travel industry.
About Qashio
Qashio is a leading spend management platform that gives finance teams real-time visibility and control over company spending. With powerful automation features, unlimited cards, policy-driven approvals, and exclusive global reward partnerships, Qashio enables businesses to save time, reduce risk, and maximise value on every transaction. Headquartered in Dubai, Qashio is expanding rapidly across MENA, Europe and the UK.
Source: Zawya
