Nova Capital Enterprises, the private equity arm of Abu Dhabi-based Al Nasser Holdings, has entered a strategic partnership with AI-enabled investment platform Metamorph. The joint venture aims to build, invest in, and scale an integrated wellness and longevity platform anchored in the UAE for regional and global expansion.
Quick Facts
- Joint Venture: Nova Capital and Metamorph form a new partnership.
- Investment Target: Initial $100 million investment pipeline.
- Sector Focus: Integrated wellness, recovery, nutrition, and longevity.
- Geographic Focus: UAE, GCC, and select international markets.
A $100M Bet on Integrated Wellness
The partnership is targeting an initial $100 million investment pipeline, with plans to grow to over $200 million in the medium term. The funds will be directed towards assets, initiatives, and acquisitions across the UAE and other markets.
The platform’s strategy is to move beyond fragmented wellness offerings. Instead, it will focus on creating a connected customer journey that integrates fitness, nutrition, recovery, social wellbeing, and preventive health. The venture plans to use AI and technology to enhance personalization, user engagement, and operational efficiency.
Capitalizing on the UAE’s Longevity Push
This partnership comes as the global wellness economy is projected by the Global Wellness Institute to grow from an estimated $6.8 trillion in 2024 to $9.8 trillion by 2029. The UAE is positioning itself as a key hub in this sector, backed by strong regulatory support. Initiatives like the Dubai Longevity Authority and Abu Dhabi’s Healthy Longevity standards are creating a foundation for investment and innovation.
“The UAE has always had the courage to invest ahead of the future,” said Abudulla Al Nasser H. Al Mansoori, Chairman of Al Nasser Holdings. “Wellness and longevity are no longer niche ideas; they are becoming central to how people live, work, recover, age and participate in society. Through this strategic partnership with Metamorph, Al Nasser Holdings is making a long-term commitment to a sector we believe will define the next generation of health, lifestyle and human performance.”
Manish Raniga, Managing Partner and Co-founder of Metamorph, added, “Longevity and wellness represent one of the most important market transitions of our time. The shift is from reactive services to preventive health span, from episodic consumption to continuous wellbeing, and from fragmented offerings to integrated platforms.”
The joint venture will initially identify and develop opportunities across the GCC, including operating assets, acquisitions, branded concepts, and collaborations in diagnostic and preventive health.
About Nova Capital Enterprises
Nova Capital Enterprises is part of Al Nasser Holdings, a UAE-based diversified holding company founded in 1977. The group operates across a broad portfolio of sectors including energy and chemicals, real estate & hospitality, industry, food and beverages and investments. Additionally, through Nova Capital, the group is actively building strategic joint ventures and collaboration in high-impact future-facing sectors of wellness, logistics, data center & technology.
About Metamorph
Metamorph is an AI-enabled private investment platform focused on identifying, investing in and scaling high-growth opportunities across structurally disruptive sectors through investment architecture, operating transformation, strategic partnerships and AI-enabled growth systems. Metamorph are building operator led investment platforms across healthcare, wellness & longevity, AI infrastructure, real estate development, logistics & industrials, aviation and energy & mining.
Source: Zawya
