Fintech company Valu Jordan and payment gateway HyperPay have announced a strategic partnership aimed at expanding access to Buy Now, Pay Later (BNPL) services in Jordan. The collaboration is set to integrate their respective services, providing merchants and consumers with more flexible and efficient digital payment options.
Quick Facts
- Partnership to expand BNPL solutions in Jordan.
- HyperPay provides payment processing for Valu’s merchants.
- Valu’s BNPL services offered to HyperPay’s merchant network.
Integrating Payments and Credit for Jordanian Merchants
Through this agreement, merchants within Valu’s network will now have access to HyperPay’s payment gateway, allowing them to process digital payments more effectively. In parallel, businesses already using HyperPay can now offer Valu’s BNPL services to their customers through direct agreements, enhancing payment flexibility and streamlining transactions.
The integration is designed to be straightforward, with HyperPay’s gateway connecting with the Valu app without requiring complex technical procedures from merchants. This move targets a wide range of sectors, including e-commerce, retail, and lifestyle businesses, enabling them to support sales growth and participate more fully in the digital economy.
A Push for Jordan’s Digital Economy
The partnership aligns with evolving consumer shopping habits and aims to give more customers access to flexible payment options for a wider range of products. By using Valu, shoppers can manage their purchases within approved credit limits, creating a smoother and more secure digital payment experience.
Mohammad Al Yousef, Chief Executive Officer of Valu Jordan, commented on the deal, stating, “This partnership supports our ongoing efforts to strengthen our market presence as part of our strategy to simplify customers’ lives while advancing digital transformation and financial inclusion. It also reinforces Jordan’s position as a regional hub for digital financial services.”
Muhannad Ebwini, Founder and CEO of HyperPay, added, “We believe that improving the shopping experience starts with making it simpler through innovation. This approach has enabled us to build a broad range of smart payment solutions. Our partnership with Valu supports our goal of delivering smoother and more flexible experiences for both merchants and consumers.”
Delineating Roles for Smoother Operations
Under the terms of the agreement, HyperPay will manage the technical aspects, including onboarding new merchants, connecting them to the payment system, and providing ongoing technical support.
Valu will continue to manage its merchant relationships and provide its core BNPL solutions, ensuring a focused approach to enhancing the service for both merchants and customers in the Jordanian market.
About Valu
Valu is a financial technology company in the MENA region offering comprehensive financial solutions. It is the first consumer finance-focused fintech to be listed on the Egyptian Exchange (EGX). In Jordan, Valu operates under a Specialized Finance license from the Central Bank of Jordan, providing BNPL services with financing plans for up to 60 months.
About HyperPay
Founded in 2014, HyperPay is a payment gateway operating across the MENA region. The company provides online businesses with a suite of payment solutions to accept and manage electronic payments. HyperPay has one of the largest banking networks of its kind in the region, serving merchants across all sectors.
Source: Zawya
