Jada 30, with support from the Social Development Bank, has launched ‘Next up,’ a national annual program designed to empower Saudi startups and micro-enterprises in their growth and expansion phase by connecting them with investment and financing opportunities.
At a Glance
- Opportunity Type: Investment and Growth Program.
- For: Saudi startups (2-5 years old) in the growth/expansion stage.
- Key Benefits: Investor Matching, Pitching Events, Networking, and Access to Funding.
- Application Deadline: November 13, 2025.
- Location: Events in Jeddah, Madinah, Buraydah, Riyadh (Open to all KSA startups).
Program Overview
‘Next up’ is a national program that aims to accelerate the growth of promising ventures by linking them with key players in the investment community. The program includes a series of challenges held across four cities, from which 20 projects will qualify to participate in the final Demo Day and “Entrepreneurial Projects Avenue” event in Riyadh. This final event provides a direct platform for startups to pitch to investors and supporters, opening doors for investment and sustainable growth.
Key Benefits
- Investor Access: Connect with a network of over 100 prominent investors in the Kingdom.
- Funding Opportunities: Gain access to various investment portfolios with a total value of up to SAR 500 million.
- Strategic Growth: Get an opportunity to re-evaluate your company, renew strategies, and enhance growth and expansion plans.
- Market Visibility: Increase your local and international exposure through nominations for conferences, exhibitions, and forums.
Eligibility Criteria
To be eligible for the program, startups must meet the following conditions:
- Age: The startup must have been established for more than two years and less than five years at the time of application.
- Stage: Must be a startup or micro-enterprise in the expansion/growth phase, not the idea stage, and must have started generating actual revenue.
- Legal Status: Must be officially registered with the relevant authorities. The company must be Saudi, or one of its founders must be a Saudi national.
- Team: Must have a founding team of at least two people.
- Commitment: Founders must be fully committed to attending all program stages, including workshops and pitching events.
Key Dates and Schedule
- Application Deadline: November 13, 2025.
- Jeddah Challenge: November 3-6, 2025.
- Madinah Challenge: November 10-13, 2025.
- Buraydah Challenge: November 23-26, 2025.
- Riyadh Challenge: November 30 – December 3, 2025.
- Final Demo Day (Riyadh): December 23, 2025.
How to Apply
Applications are now open and can be submitted through the official program website. The registration period ends on November 13, 2025.
Apply here for the Next up Program.
About the Organizers
Next up is an annual national program organized by Jada 30 and supported by the Social Development Bank (SDB). The program enhances the bank’s role as a key enabler of the entrepreneurship ecosystem in the Kingdom.
Learn More: Next up Program
