Breadfast, Egypt’s leading digital grocery and delivery platform, has officially unveiled its latest fintech innovation, the Breadfast Card. This launch marks a major expansion of its financial arm, Breadfast Pay, integrating seamless financial services directly into the everyday lives of its customers.
A Tool for Smarter Financial Management
The new Breadfast Card is designed to empower users with smarter tools for spending, saving, and managing their money, all accessible through the Breadfast mobile application. Customers can use the card to make effortless digital payments, access exclusive benefits, and earn cashback rewards across various shopping categories.
Key Partnerships and Regulatory Approval
This financial product is launched in collaboration with prominent partners, including Abu Dhabi Islamic Bank (ADIB) Egypt, Visa, and Masria Digital Payments. The card is fully approved and regulated by the Central Bank of Egypt (CBE), ensuring its compliance with national financial regulations.
Supporting Egypt’s Digital Ecosystem
The launch builds upon Breadfast Pay’s mission to simplify the financial experience for Egyptian households. By bridging the gap between daily essentials and digital financial empowerment, Breadfast aims to make cashless living more accessible and support Egypt’s growing digital payments ecosystem and financial inclusion agenda.
About Breadfast
Founded in 2017, Breadfast is a leading Egyptian platform for grocery and essentials delivery. Headquartered in Cairo, the company delivers a wide range of products including bakeries, fruits, vegetables, groceries, and household essentials to customers in minutes.
Source: TechAfrica News
