In a significant move highlighting the shifting dynamics in the global AI landscape, Airbnb has adopted Alibaba’s Qwen AI models to power its customer service chatbot. The decision, revealed by CEO Brian Chesky, underscores the growing appeal of China’s cost-effective and adaptable open-source AI systems among major Western technology firms.
The Open-Source Advantage
According to a report from Bloomberg, Airbnb CEO Brian Chesky stated that the company “relies heavily” on Alibaba’s Qwen models. He pointed out that while exploring various options, ChatGPT’s integration capabilities were not “quite ready” for Airbnb’s specific requirements. In contrast, Chesky described Alibaba’s Qwen model as “very good” and praised it for being both “fast and cheap,” a combination of attributes crucial for scalable customer-facing applications. This choice signals a broader trend where open-source models, which developers can modify for specific use cases, are presenting a formidable challenge to closed-source incumbents from providers like OpenAI.
A Multi-Model AI Strategy
While Chesky’s endorsement of Qwen is notable, it is part of a larger, more sophisticated AI strategy at the accommodation booking giant. Airbnb utilizes a total of 13 different AI models, including technologies from OpenAI and Google, to develop its comprehensive service bot. This multi-model approach allows the company to leverage the distinct strengths of various systems, optimizing for performance, cost, and specific functionalities across its platform. Alibaba’s Qwen, recognized as the world’s largest open-source AI system, plays a key role in this diverse AI ecosystem.
Implications for MENA Startups
This development offers a crucial insight for the MENA tech ecosystem. As regional startups and scale-ups build out their own AI-driven products and services, the success of a global leader like Airbnb with an open-source model from Asia presents a powerful alternative to relying solely on expensive, proprietary Western AI systems. It demonstrates that cost-effective, high-performance models are globally available, enabling MENA companies to develop tailored solutions, potentially with better support for Arabic dialects and regional nuances. This can lower the barrier to entry for sophisticated AI integration and allow local innovators to compete more effectively on a global scale by leveraging a more diverse and flexible technology stack.
About Airbnb
Airbnb is a global online marketplace for lodging, primarily homestays for vacation rentals, and tourism activities. Founded in 2008 and headquartered in San Francisco, California, the company connects hosts who want to rent out their properties or spaces with travelers seeking accommodations. The platform has expanded to offer experiences and adventures, fundamentally changing the travel and hospitality industry worldwide.
Source: Tech in Asia


