In a significant move to enhance its creative economy, Bahrain’s Ministry of Information has announced a strategic collaboration with TikTok. The partnership was solidified during a meeting between Dr. Ramzan bin Abdulla Al Noaimi, the Minister of Information, and senior representatives from TikTok, including Maria Cohn, Deputy Director of Government Relations and Public Policy for the METAPSA region, and Jenan Al Hashli, Head of Public Policy for the GCC.
A Strategic Push for Digital Transformation
Dr. Al Noaimi emphasized the Ministry’s dedication to working with leading global platforms to accelerate the growth of Bahrain’s digital media sector. This collaboration is a key component of the Kingdom’s broader digital transformation strategy, aiming to position Bahrain as a competitive regional hub for creative industries and foster innovation in content creation. Such partnerships are viewed as crucial for empowering national talent and advancing the nation’s digital ambitions.
Empowering Bahraini Creators
A core focus of the partnership will be on developing local talent. The discussion highlighted upcoming initiatives centered on training, knowledge sharing, and digital skills development. These programs are designed to equip Bahraini creators with the tools and expertise needed to enhance their presence and impact on global platforms, turning local creativity into international content and strengthening their foothold in the creator economy.
TikTok’s Commitment to the Region
Reaffirming their support for Bahrain’s digital goals, TikTok’s representatives expressed their commitment to fostering the local ecosystem. The collaboration will involve joint programs aimed at nurturing creativity, promoting cultural storytelling, and encouraging responsible digital engagement. This initiative underscores TikTok’s growing role in supporting governmental visions for digital growth across the MENA region.
About TikTok
TikTok is a leading global platform for short-form mobile video. Its mission is to inspire creativity and bring joy. TikTok has global offices including in Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.
Source: MEA TechWatch
