Saudi Arabia-based Mersal Media Capital (MMC), an investment company targeting the media sector, has successfully closed its first funding round, securing $1.3 million (SAR 5 million). The inaugural round was led by an undisclosed private investment fund.
Founded by Abdulwahid Alhumaid and Anas Al Humaid, MMC is positioning itself as a key player in the region’s evolving media landscape, with a clear focus on acquiring and developing high-potential digital assets. The announcement was made on the sidelines of the Saudi Media Forum 2026, marking the firm’s formal entry into the market.
Strategic Focus on Digital Media
Mersal Media Capital’s investment thesis centers on identifying and investing in digital media assets that demonstrate clear scalability and strong growth potential. The company distinguishes itself by adopting specialised operating models designed to unlock untapped value from media platforms and content-driven businesses across the MENA region.
This approach allows MMC to actively manage and grow its portfolio companies, rather than taking a passive investment role.
Fueling Growth and Partnerships
The newly acquired capital will be instrumental in executing the company’s ambitious growth plans. The funds are earmarked to strengthen operational capabilities, enhance readiness for future acquisitions, and forge strategic partnerships. These collaborations will focus on accelerating media asset development and improving monetisation strategies across its portfolio.
About Mersal Media Capital
Founded by Abdulwahid Alhumaid and Anas Al Humaid, Mersal Media Capital is a Saudi-based investment company specializing in acquiring and developing digital media assets. The firm focuses on identifying platforms with high growth potential and employs specialised operating models to enhance their value and monetisation capabilities within the regional market.
Source: Wamda
