Riyadh-based The Arab Investment Company, a sovereign wealth fund owned by sixteen Arab states, has launched a new corporate identity, rebranding to “Arab Invest.” This strategic move marks a new chapter in the institution’s 50-year journey and is designed to reflect its future direction and updated investment approach.
The new identity aims to underscore the company’s core values of robust governance, sustainability, and effective partnerships, aligning its high-quality investment vision with the priorities of its shareholder nations.
A New Strategic Phase
The rebrand is part of a broader strategic initiative to sharpen the company’s institutional vision and solidify its long-term market position.
His Excellency Eng. Saad bin Abdulaziz Al-Khalb, Chairman of the Board of Directors, stated, “The launch of the company’s new identity comes within the context of a strategic phase aimed at enhancing clarity of institutional vision and consolidating the company’s position over the long term, in line with shareholders’ aspirations and reflective of the requirements of the coming period.”
He added that the new identity serves as a clear translation of a well-considered investment strategy that leverages deep experience, strengthens stakeholder confidence, and enhances the company’s capacity to serve the interests of its Arab member states.
Reflecting Institutional Maturity and Record Growth
The change is not merely cosmetic but represents a significant milestone reflecting recent institutional transformations, including achieving the highest financial revenues in its history during 2025.
Abdullah bin Saleh Bakhraibah, Chief Executive Officer of Arab Invest, affirmed that the rebrand signifies a new chapter for the company. “The new identity is not merely a visual update for the company; rather, it is a strategic message that expresses an advanced stage of institutional maturity, while simultaneously underscoring the deep historical roots of one of the region’s most established Arab sovereign wealth funds,” he explained.
Bakhraibah highlighted that the new identity consolidates the company’s credibility and positions it to adapt to major economic developments. He noted that Arab Invest has recently advanced its local and global strategic partnerships to achieve the highest performance standards, reaffirming its commitment to delivering sustainable investment impact.
About Arab Invest
Established in 1974, Arab Invest is an Arab joint-stock company owned by the governments of sixteen Arab states. With an authorized capital of USD 1.2 billion and paid-up capital of USD 917.116 million, its primary purpose is to invest Arab funds to develop regional resources. The company participates in projects across agriculture, industry, trade, transport, and services, operating on sound economic and commercial principles to support and develop the Arab economy.
Source: Zawya
