As digital audio consumption climbs across the Middle East, Dubai-based NextAud.io has secured an exclusive regional agreement with global audio adtech firm AdsWizz. The deal grants the firm sole sales representation for streaming and podcast advertising inventory across the GCC and Egypt, solidifying its position in the region’s rapidly maturing digital audio sector.
Quick Facts
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Exclusive MENA sales representative for AdsWizz inventory.
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Unlocks SiriusXM Podcast Network for regional advertisers.
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Secures preferred reseller status across Southeast Asia.
Scaling Digital Audio Campaigns Across the GCC
Advertisers operating in Saudi Arabia, the UAE, Egypt, Bahrain, Kuwait, Oman, and Qatar can now directly tap into AdsWizz’s vast global marketplace. Crucially, this agreement opens up regional access to premium ad slots within the SiriusXM Podcast Network.
Beyond the Middle East and North Africa, the partnership expands the Dubai firm’s operational footprint into Asia. NextAud.io now holds preferred reseller status for AdsWizz inventory in major markets including Japan, Singapore, India, and South Korea, bridging Middle Eastern ad buyers with expansive global listener bases.
Empowering Local MENA Creators with Advanced Audio Tech
The partnership extends beyond ad placements, delivering enterprise-grade tools directly to regional content creators. The company will continue to provide MENA podcasters with Simplecast, AdsWizz’s premier content management system.
By integrating these top-tier distribution tools, local creators gain the infrastructure required to monetize their shows efficiently and compete globally, matching the production capabilities of international heavyweights.
Leadership Perspectives on the Expanded Audio Partnership
“Over the past five years, we’ve grown into one of the region’s leading podcast networks, connecting global advertisers with MENASA audiences and local brands with AdsWizz’s unmatched ad tech,” said Adel Saadi, Founder of NextAud.io.
“This partnership strengthens our ability to support creators and deliver meaningful results for advertisers,” Saadi added.
AdsWizz views the collaboration as a critical entry point into a high-growth demographic. Anne Frisbie, SVP and Head of Global Business Development at AdsWizz, noted that the alliance combines deep local market presence with global scale.
“We’re thrilled to combine the scale of our inventory, our innovative technology, and NextAud.io’s market presence to ensure advertisers and creators can reach highly engaged podcast listeners across this region,” Frisbie stated.
About NextAud.io
NextAud.io, part of Next Broadcast Media, is a digital audio advertising firm specializing in podcast, streaming, and digital radio campaigns. Operating out of the UAE, the company utilizes AI-driven technology to connect brands with engaged audio listeners globally, streamlining the way businesses approach digital audio advertising.
Source: Zawya
