Dubai-based Buy Now, Pay Later (BNPL) giant Tabby has announced a new partnership with global payments platform Yuno, enabling merchants in Saudi Arabia and the UAE to offer interest-free installment payments at checkout. The move gives businesses using Yuno’s payment stack direct access to one of the region’s most popular payment methods.
Quick Facts
- Over 25 million registered users in the region.
- More than US$17 billion in annualized transaction volume.
- Two-thirds of adults in UAE & KSA use Tabby.
Tapping Into the GCC’s Appetite for BNPL
The partnership addresses a significant market dynamic in the GCC, where credit card penetration remains relatively low in certain segments. Many consumers prefer interest-free payment solutions for both cultural and religious reasons, creating strong demand for alternative credit options.
BNPL services like Tabby have capitalized on this trend, allowing customers to split purchase costs over time without incurring interest charges, which has fueled their rapid adoption across the region.
A Gateway to Millions of Shoppers
For merchants, integrating Tabby is about more than just offering another payment option. The platform has been shown to improve conversion rates and increase average order values. More importantly, it provides immediate access to Tabby’s extensive user base.
“When a Yuno merchant adds Tabby, they are not starting from scratch. The majority of their MENA customers are already on our platform,” explained Zain Khan, Senior Director of Business Development at Tabby.
“That means faster adoption, higher approval rates and a smoother checkout experience. For merchants expanding into Saudi Arabia or the UAE, that kind of reach is difficult to build on your own.”
Streamlining Payments for Regional Expansion
For Yuno merchants, particularly those expanding into the Gulf, the integration simplifies the process of localizing their payment offerings. By adding Tabby, they can meet local consumer expectations from day one.
“The MENA region has strong demand for payment options that give consumers flexibility without relying on traditional interest-based credit,” said Juan Pablo Ortega, Co-founder and CEO of Yuno.
“By partnering with Tabby, we enable our merchants to offer a payment method that shoppers already trust and use every day, helping them increase conversion and grow revenue.”
About Tabby
Tabby is a leading shopping and payments app in the MENA region. It provides consumers with the flexibility to pay for their purchases in four interest-free installments, both online and in-store. The company works with thousands of brands to accelerate growth and gain loyal customers by offering a preferred payment method.
Source: Fintech News Middle East
