Egyptian fintech heavyweight Valu has received approval from the Financial Regulatory Authority (FRA) to launch an SME financing arm, signaling a major strategic expansion into the B2B lending market. The move takes the publicly-listed company beyond its consumer-focused Buy Now, Pay Later (BNPL) roots to address a critical credit gap in Egypt’s business ecosystem.
Quick Facts
- New License: Secured approval for SME financing from Egypt’s FRA.
- Market Entry: Marks Valu’s official entry into B2B lending.
- Ownership: Majority-owned by leading financial institution EFG Holding.
From Consumer Credit to Business Capital
Valu, which became a prominent name in Egypt with its consumer financing solutions, is now diversifying its product suite to serve businesses. This new license allows the company to offer loans and credit facilities directly to Small and Medium-sized Enterprises, a significant departure from its established BNPL model for individual shoppers. The expansion positions Valu to build a more comprehensive financial services platform catering to both individuals and enterprises.
Tackling Egypt’s SME Funding Gap
The strategic decision is aimed squarely at the persistent funding challenges faced by SMEs in Egypt. Many smaller businesses in the country struggle to access formal credit lines for critical needs like managing working capital or funding expansion plans. By stepping into this space, Valu aims to leverage its financial technology infrastructure to provide much-needed liquidity and support the growth of a vital segment of the Egyptian economy. The company began trading on the Egyptian Exchange (EGX) in June 2025.
About Valu
Valu is a leading lifestyle-enabling fintech platform based in Egypt, offering a range of consumer and business financing solutions. Majority-owned by EFG Holding, the company provides accessible and convenient credit products and is publicly traded on the Egyptian Exchange (EGX).
Source: Zawya


