In a significant move within Egypt’s fintech sector, financial technology powerhouse Valu has announced a strategic partnership with electronic payments leader Fawry. The collaboration will integrate Valu’s flexible payment and financing solutions directly into the myfawry mobile application.
Quick Facts
- Valu’s financing is now a payment option on myfawry.
- The partnership targets Egypt’s digital payments ecosystem.
- The goal is to simplify payments and boost financial inclusion.
Integrating Financing into Daily Payments
The partnership enables myfawry app users to leverage Valu’s flexible financing options when paying for services on the platform. This move is designed to enhance the user experience by providing more accessible and secure financial tools tailored to daily needs, from bill payments to other digital services. It extends Valu’s strategy of embedding its services across major digital platforms, supporting the country’s shift toward a cashless economy.
Omar Abdelhady, Chief Growth & Product Officer at Valu, commented on the integration, stating, “Our partnership with Fawry represents an important step that reflects our ongoing commitment to supporting digital transformation in Egypt by enabling a wider segment of users to access flexible and secure financial solutions. Through this collaboration, we aim to deliver an innovative payment experience characterized by ease of use and flexible payment plans, helping customers better manage their purchases.”
He added, “This partnership represents a successful model for integrating advanced technology platforms with smart financing solutions, bringing together seamless access to digital services and diversified financing programs.”
A Strategic Push for Digital Transformation
Both companies frame the collaboration as a key driver for Egypt’s broader digital transformation goals. By combining Fawry’s extensive payment network with Valu’s financing capabilities, the partnership aims to create a more robust and inclusive digital financial ecosystem.
“Our collaboration with Valu marks an important step within our ongoing efforts to support Egypt’s electronic payments ecosystem and digital transformation journey,” said Heba El-Awady, Chief Business Officer at Fawry. “We continuously strive to provide flexible and secure payment solutions that cater to users’ daily needs while ensuring a seamless and integrated digital experience.”
El-Awady emphasized the importance of such alliances in strengthening Egypt’s market position. “Our partnership with Valu highlights the importance of collaborations that drive financial innovation and reinforce Egypt’s position as a regional hub for digital financial services.”
About Valu
Valu is a universal financial technology powerhouse offering customers and businesses convenient and comprehensive financial solutions. It pioneered Buy-Now, Pay-Later (BNPL) solutions in the MENA region, providing customizable financing plans for up to 60 months across more than 8,500 stores and online platforms. Valu also offers investment products, an instant cash redemption program, and a high-end financing program. Most recently, Valu launched its services in Jordan after receiving final approval from the Central Bank of Jordan (CBJ).
About Fawry
Founded in 2008, Fawry is Egypt’s leading fintech company serving the banked and unbanked population. Fawry’s primary services include enabling electronic bill payments, mobile top-ups, and provisions for millions of Egyptian users. With a network of 36 member banks and 400 thousand agents, Fawry processes more than 6 million transactions per day, serving an estimated customer base of 54.1 million users monthly.
Source: Zawya
