CALO, the regional food-tech platform for personalized meal subscriptions, has officially launched its full-scale operations in Oman. Following a successful initial rollout that saw high demand, the company has removed all waitlists and expanded its delivery network to cover Greater Muscat, including Al Amerat and Al Mabela.
Quick Facts
- Full public launch across Greater Muscat
- New flagship kitchen to meet demand
- Over 18 million meals delivered across the GCC
Scaling Up to Meet Omani Demand
To support its Omani expansion, CALO has opened a new flagship kitchen designed for high-volume, quality-controlled meal production six days a week. This investment in infrastructure allows the company to move beyond its soft-launch phase and meet the growing appetite for healthy, convenient food options in the Sultanate without compromising on quality.
Simplifying Healthy Eating in the Sultanate
The company’s model focuses on removing the friction from maintaining a healthy diet by managing meal planning, preparation, and delivery.
“With demand exceeding expectations since our soft launch, we’re proud to now be serving all customers across Greater Muscat,” said Ahmed Al-Rawi, Co-Founder & CEO of CALO. “Our focus is on simplifying healthy eating by combining personalization, convenience, and quality in a way that fits into everyday life. Whether it’s having full control over your meals, aligning with specific nutritional goals, or simply saving time, we are enabling people to build healthier habits without having to think twice about it.”
Personalized Nutrition on Demand
CALO offers users a variety of tailored meal plans, including balanced nutrition, high-protein, and chef-curated selections. Through its app, customers can customize their meals, track calorie intake, and manage their subscriptions with options to pause or resume at any time. The platform also features weekly rotating menus to provide variety.
Having already served more than 280,000 customers across the GCC, CALO’s entry into Oman signals a significant move to solidify its regional presence and tap into a new market of health-conscious consumers.
About CALO
CALO is a direct-to-consumer foodtech startup that provides personalized meal subscriptions. The company is vertically integrated and uses its technology infrastructure to optimize kitchen operations and connect consumer preferences with data-driven meal production and delivery. CALO was launched in November 2019 and has offices in KSA, Bahrain, Kuwait, Qatar, UAE, the United Kingdom, and Oman.
Source: Zawya
