UAE-based Web3 rewards startup Bundle has officially emerged from stealth, announcing a $5.5 million pre-Seed funding round to launch its innovative shared rewards ecosystem. Co-led by Ethereal Ventures and Further Ventures, with strategic participation from Nascent, GSR, Scenius Capital, Anchorage Digital, and Nuwa Capital, the round will accelerate the MENA startup’s ambitious expansion into Southeast Asia. By rethinking customer acquisition through blockchain technology, the UAE-born company is setting its sights on solving a universal challenge for brands: rising customer acquisition costs and declining conversion rates.
Redefining Customer Incentives
Built to bridge the gap between expensive marketing campaigns and meaningful customer engagement, Bundle allows brands to pool their incentive budgets into shared reward networks. According to Bader Al Kalooti, Co-Founder and CEO of Bundle, the platform is designed to level the playing field for small and medium-sized enterprises. Rather than relying on margin-eroding discounts and small cashback offers, participating brands can provide their customers access to massive shared prize pools. This model allows regional and global SMEs to compete with the marketing power of much larger corporations while maintaining predictable costs and significantly improving marketing efficiency.
Seamless Web3 Infrastructure
While the platform operates on advanced Web3 rails, it delivers a frictionless, traditional Web2 experience for both brands and end-users. Everyday consumer actions—such as making purchases, referring friends, or completing qualifying activities—are seamlessly converted into entries for shared reward pools. Behind the scenes, Bundle handles the complex underlying rewards infrastructure, utilizing modern stablecoins to facilitate fast, low-cost international payouts. This regulatory-compliant framework allows brands to execute cross-border marketing initiatives from a single platform without the operational headaches typically associated with global promotional campaigns or cryptocurrency management.
Pilot Success and Asian Expansion
The UAE-based startup is already demonstrating strong market validation. During a recent pilot program conducted across five markets with five participating companies, Bundle distributed $100,000 in rewards to over 1,100 winners, highlighted by a massive $50,000 grand prize. Brands participating in the pilot reported conversion rates up to four times higher than their traditional marketing campaigns. Armed with its fresh pre-Seed capital, Bundle is now preparing for an initial rollout in Singapore, Vietnam, and the Philippines, where more than 50 founding brands have already joined the ecosystem. The funding will also support further product development and strategic partnership investments as the company scales its global footprint.
About Bundle
Founded by Bader Al Kalooti and Mostafa Wanas, Bundle is a UAE-based Web3 startup building a blockchain-powered networked rewards platform. By enabling brands to pool their customer incentive budgets, the company provides a more efficient approach to customer acquisition and retention. Bundle combines stablecoin payment infrastructure with a seamless consumer experience, empowering businesses of all sizes to offer high-value rewards that drive genuine engagement and loyalty.
Source: Wamda
