LG Electronics has partnered with stc tv to integrate the streaming service into its webOS smart TV platform across Saudi Arabia, Kuwait and Bahrain.
The partnership adds a dedicated Quick Access feature for stc tv on the LG Smart TV home screen, allowing users to reach the service more directly. Popular titles, new releases and currently streaming programmes will also be surfaced through the interface, alongside recommendations based on viewing behaviour and preferences.
New stc tv subscribers who own LG TVs in the three markets will receive a complimentary three-month subscription. The offer includes access to movies, series, sports and live TV channels.
According to the announcement, the integration is designed for audiences in the GCC and includes navigation optimised for LG’s Magic Remote. LG said the agreement is part of its broader effort to expand the webOS ecosystem through regional and global content partnerships.
Source: Campaign Middle East
