Bankers Lounge and Brand New Communication have signed a memorandum of understanding to launch joint initiatives aimed at empowering young people, supporting entrepreneurs and promoting a more innovative and sustainable economy.
The partnership combines Bankers Lounge’s banking and financial expertise with Brand New Communication’s capabilities in branding, integrated marketing communications, digital transformation and initiative development. According to the announcement, the two companies plan to build a platform that brings together knowledge, creativity and execution.
Planned programs will focus on financial awareness, entrepreneurship education, leadership and professional skills, practical experience, and support for developing business ideas and strong project identities. The companies also intend to help turn promising ideas into businesses with economic and social impact.
Bankers Lounge founder and CEO Emad Qatara said the alliance would serve as a business incubator for young entrepreneurs. The academy will provide services through its eight branches in Cairo and other governorates, beginning with three branches, with an initial target of supporting between 100 and 120 entrepreneurs.
Brand New Communication founder and CEO Mohamed El Zayat said the partnership would provide entrepreneurs with practical expertise and help them build their own businesses. The first joint initiatives and projects are expected to be announced in the coming period.
Source: Eleqtisad News
